SEO for an online wallpaper store. The number of orders from the regions increased 4 times
Posted: Sat Apr 19, 2025 8:48 am
Situation: traffic from Moscow was decreasing, and there was almost none in regional stores
The client's traffic from Moscow had been declining for a year, and with that, orders for wallpaper had dropped — this needed to be fixed urgently. The client was planning to expand to the regions, primarily to St. Petersburg and Krasnodar, and for this, it was necessary to increase search traffic from these regions.
Photo
Traffic has been trending negatively for a year now.
Implemented hand-written texts to make pages look more unique
Problem. Most pages had automatically generated texts like "buy bitcoin data cheap vinyl wallpaper in Moscow". And there were almost no hand-written texts, this factor affects promotion. When a search engine sees non-unique texts, it understands that this is not useful content for the reader, and lowers the site's position in the search results.
What was done. A certain percentage of automatically generated texts is allowed on the site pages. But there must also be manual texts - these are texts written by real people.
If it is not possible to write manual texts for all products, we recommend doing this at least for priority ones - those that bring the store the most revenue. In some texts, regions were indicated to increase regional traffic.
The client's traffic from Moscow had been declining for a year, and with that, orders for wallpaper had dropped — this needed to be fixed urgently. The client was planning to expand to the regions, primarily to St. Petersburg and Krasnodar, and for this, it was necessary to increase search traffic from these regions.
Photo
Traffic has been trending negatively for a year now.
Implemented hand-written texts to make pages look more unique
Problem. Most pages had automatically generated texts like "buy bitcoin data cheap vinyl wallpaper in Moscow". And there were almost no hand-written texts, this factor affects promotion. When a search engine sees non-unique texts, it understands that this is not useful content for the reader, and lowers the site's position in the search results.
What was done. A certain percentage of automatically generated texts is allowed on the site pages. But there must also be manual texts - these are texts written by real people.
If it is not possible to write manual texts for all products, we recommend doing this at least for priority ones - those that bring the store the most revenue. In some texts, regions were indicated to increase regional traffic.