Customizing the content of your SMS
Posted: Mon Dec 23, 2024 9:51 am
The part where personalization should be most effective is the content of your message . You have many choices at your disposal to make your messages more impactful . Direct mail , for example, is a great way to personalize your messages on a large scale .
With this technique, you can insert specific information into each SMS sent , such as first name, city or even date of birth.
Direct mail is very useful for increasing the relevance of your messages . This is because they will be tailored to the needs and interests of your customers , rather than to a broad audience with generic information.
Segmenting your contacts
To make your personalization even more effective , you can also segment your customer database . This can be possible if you create contact lists using the different information you have about your customers such as first name, birthday, purchasing habits or interests. By doing this, you can target your customers with consistent messages that meet their expectations .
Using good segmentation allows you to increase the effectiveness of your SMS campaigns company phone number malaysia by grouping some of your customers together , according to their desires and needs. You will then be able to adapt your offers , make your messages more relevant , and therefore more effective .
In which situations should you personalize your SMS?
There are many situations in which personalizing your SMS can be particularly effective . Here are some concrete examples where it is very interesting to personalize your messages.
Sending notifications at different stages of the customer journey
When a customer abandons an online cart , sending a follow-up SMS notification can make all the difference. By sending a specific message reminding the customer of the products they left behind and offering them a discount or free shipping, for example, you significantly increase your chances of completing your sale .
Here is an example of an SMS: "Hello Mathilde, our items are waiting for you in your basket. If you place your order before 10/25, delivery costs will be free thanks to the code: LIVFREE. Take advantage now!"
After an online or in-store purchase , sending a personalized confirmation SMS with order details reassures the customer and can boost your credibility.
This can include information like the order number, total amount, or expected delivery date. This type of message shows that you are following through with the process, which improves your customer experience .
Here is an example of an SMS: "Hello Arthur. Thank you for your purchase! Your order is being prepared. You will have more information on its shipment shortly."
Appointment reminders via SMS are another situation where personalization can play a key role . By sending an SMS with some appointment details like date, timings, location, you make sure that the customer does not forget about the appointment and feels taken care of .
Here is an example of an SMS: "Hello Nathalie, we remind you of your appointment with DR. Bernard on 10/27 at 3 p.m. at 30 Av. Massena in Nice. To cancel your appointment: http//sm.sg/S5cd."
Sending SMS campaigns on a large scale
Even in the context of massive promotional campaigns , personalization plays a key role . Indeed, by segmenting your contacts according to their purchasing habits or their location, you can send promotional SMS messages on a large scale while remaining relevant.
Here is an example of an SMS: “Hello Leo, take advantage of -30% on your next online purchase with the code PROMO30 during the sales.”
With this technique, you can insert specific information into each SMS sent , such as first name, city or even date of birth.
Direct mail is very useful for increasing the relevance of your messages . This is because they will be tailored to the needs and interests of your customers , rather than to a broad audience with generic information.
Segmenting your contacts
To make your personalization even more effective , you can also segment your customer database . This can be possible if you create contact lists using the different information you have about your customers such as first name, birthday, purchasing habits or interests. By doing this, you can target your customers with consistent messages that meet their expectations .
Using good segmentation allows you to increase the effectiveness of your SMS campaigns company phone number malaysia by grouping some of your customers together , according to their desires and needs. You will then be able to adapt your offers , make your messages more relevant , and therefore more effective .
In which situations should you personalize your SMS?
There are many situations in which personalizing your SMS can be particularly effective . Here are some concrete examples where it is very interesting to personalize your messages.
Sending notifications at different stages of the customer journey
When a customer abandons an online cart , sending a follow-up SMS notification can make all the difference. By sending a specific message reminding the customer of the products they left behind and offering them a discount or free shipping, for example, you significantly increase your chances of completing your sale .
Here is an example of an SMS: "Hello Mathilde, our items are waiting for you in your basket. If you place your order before 10/25, delivery costs will be free thanks to the code: LIVFREE. Take advantage now!"
After an online or in-store purchase , sending a personalized confirmation SMS with order details reassures the customer and can boost your credibility.
This can include information like the order number, total amount, or expected delivery date. This type of message shows that you are following through with the process, which improves your customer experience .
Here is an example of an SMS: "Hello Arthur. Thank you for your purchase! Your order is being prepared. You will have more information on its shipment shortly."
Appointment reminders via SMS are another situation where personalization can play a key role . By sending an SMS with some appointment details like date, timings, location, you make sure that the customer does not forget about the appointment and feels taken care of .
Here is an example of an SMS: "Hello Nathalie, we remind you of your appointment with DR. Bernard on 10/27 at 3 p.m. at 30 Av. Massena in Nice. To cancel your appointment: http//sm.sg/S5cd."
Sending SMS campaigns on a large scale
Even in the context of massive promotional campaigns , personalization plays a key role . Indeed, by segmenting your contacts according to their purchasing habits or their location, you can send promotional SMS messages on a large scale while remaining relevant.
Here is an example of an SMS: “Hello Leo, take advantage of -30% on your next online purchase with the code PROMO30 during the sales.”