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You can prepare Valentine's Day gift content for shoppers looking for romantic gifts in January and February to drive more sales. Similarly, you can find other festival-trending keywords for the remaining months and plan your content calendar accordingly.


Content relevance is a key factor in increasing visitor engagement. 80% of consumers buy more from brands that personalize and fulfill their search intent.

They should [match] "contemporary trends" and "seasonal occasions" to engage users more effectively.

For example, publishing articles or promotions related to summer vacations during the office 365 database summer months can attract the attention of users planning their trips. This ultimately leads to higher engagement and interaction with your content.

Timely relevance
By targeting "seasonal keywords" you can address interests associated with events such as the "World Cup".

For example, during World Cup season, a sports website might use keywords like " World Cup jerseys ," " soccer match schedules ," or " best World Cup merchandise ." This strategy attracts users eager to follow the tournament and show their support.