CPL – pay upon contact

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CPL stands for cost per lead. Lead is best translated as contact generation. With this model, advertisers incur costs whenever a user clicks on an ad and subsequently submits a contact request, for example, via email or social media, to obtain further information.

CPA – every action is paid

The cost-per-action principle is a billing model in which the advertiser pays whenever truemoney database a user performs a specific action. The type of action in each specific case is, in principle, freely negotiable. Examples include downloads, subscribing to newsletters, participating in surveys, etc. Since costs are only incurred when an action is actually performed, the prices for CPA-based advertising are correspondingly high.

CPO – costs only when actual sales are achieved

With cost-per-order (CPO) payments, fees are only charged once a purchase has actually been completed. In principle, it's similar to the CPA principle, except there's only one action: the purchase. The CPO model can certainly be compared to a commission model.

Which cost model is the best option in a specific case depends on various factors. When planning a campaign, it's a good idea to consider the different variants and their individual strengths and weaknesses. In some cases, it may also be beneficial to choose a combination of several cost models to achieve the best possible result.