Contextual advertising tools: experts named the most necessary ones
Posted: Mon Dec 23, 2024 9:29 am
Content
Key Collector
SpyWords
Excel, Alytics and Something Unusual
Direct Commander and AdWords Editor
CoMagic (UIS)
Instead of a conclusion
Contextual advertising is a complex mechanism. To launch it and work effectively, you can’t do without special tools. So that your head doesn’t spin from their diversity, and the advertising works perfectly, we talked to experts in the field of contextual advertising and selected the most necessary ones for you.
Key Collector
Collection of semantic core. Setting up any advertising telegram db campaign begins with collecting the semantic core, that is, with compiling a list of key queries for which you plan to display your advertisements. The most popular service in the community of contextual advertising specialists is Key Collector.
The program is installed on a PC, the cost of installation depends on the number of connected computers. It can do many things, for example: parses queries from popular sources (Yandex Wordstat), evaluates queries by the cost of promotion, traffic, competition, makes a quick analysis of the site for compliance with the list of queries, etc.
Key Collector is used to perform many tasks.
Lemmatization of words is the transformation of words into a lemma, that is, into their original dictionary form (singular, nominative case).
Search and remove duplicates - queries that consist of the same words arranged in different sequences.
Clustering of queries - grouping queries by site sections. Or creating from scratch the correct structure of the site taking into account the demand in search engines.
Minusation is the cleaning of the semantic core from unnecessary words. You can minus both stop words and entire phrases.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
SpyWords
To analyze competitors, advertising agencies most often use SpyWords. The service is paid, the cost of tariffs depends on the number of lines in the reports, rating and visibility of the site in search engines. Allows you to find out almost everything about competitors: queries, ads, traffic, approximate advertising budgets and even the dynamics of positions in the Search. There are convenient features, such as the Battle of Domains and Smart Selection of Queries.
Elena Egorova, Leading Advertising Specialist at Webit (www.webit.ru)
To analyze competitors, I use the SpyWords or AdvSpider + Yandex Wordstat services. First, I use them to determine the leading sites, evaluate their traffic and key phrases. Then I manually evaluate the content: I go to each site, study it using the "view code" function. I also manually examine the words that competitors are promoting and the ad descriptions.
Excel, Alytics and Something Unusual
After analyzing competitors, we proceed to generate ads. There was no leader here, specialists use different tools:
Excel
Alytics
K50
Rent
Hands and head
According to experts, when launching a large online store, the number of ads can reach tens of thousands. Marking them manually will require a lot of time, but with the help of services, a specialist will only need to plan the markup and carefully set the generation conditions.
Oleg Zakharov, internet marketing agency INTOP (intop.click)
Actually, we use our hands and head more for work, but automation takes place, we can’t do without it. That we never give into the hands of “robots”:
competitor analysis (search context and organic results, offer content);
bid management.
Direct Commander and AdWords Editor
In the nomination "Creation and mass editing of campaigns" the free programs from search engines unanimously won: Direct Commander and Google Ads Editor. In them you can manage a large number of campaigns, ads, phrases.
Direct Commander also allows generating UTM tags, and both services allow managing bids and conducting A/B testing of ads. For the first task, our experts also use regular Excel, the “link” function. For bid management, we use Alytics, K50, Direct Manager, and GetDirect bidder.
Key Collector
SpyWords
Excel, Alytics and Something Unusual
Direct Commander and AdWords Editor
CoMagic (UIS)
Instead of a conclusion
Contextual advertising is a complex mechanism. To launch it and work effectively, you can’t do without special tools. So that your head doesn’t spin from their diversity, and the advertising works perfectly, we talked to experts in the field of contextual advertising and selected the most necessary ones for you.
Key Collector
Collection of semantic core. Setting up any advertising telegram db campaign begins with collecting the semantic core, that is, with compiling a list of key queries for which you plan to display your advertisements. The most popular service in the community of contextual advertising specialists is Key Collector.
The program is installed on a PC, the cost of installation depends on the number of connected computers. It can do many things, for example: parses queries from popular sources (Yandex Wordstat), evaluates queries by the cost of promotion, traffic, competition, makes a quick analysis of the site for compliance with the list of queries, etc.
Key Collector is used to perform many tasks.
Lemmatization of words is the transformation of words into a lemma, that is, into their original dictionary form (singular, nominative case).
Search and remove duplicates - queries that consist of the same words arranged in different sequences.
Clustering of queries - grouping queries by site sections. Or creating from scratch the correct structure of the site taking into account the demand in search engines.
Minusation is the cleaning of the semantic core from unnecessary words. You can minus both stop words and entire phrases.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
SpyWords
To analyze competitors, advertising agencies most often use SpyWords. The service is paid, the cost of tariffs depends on the number of lines in the reports, rating and visibility of the site in search engines. Allows you to find out almost everything about competitors: queries, ads, traffic, approximate advertising budgets and even the dynamics of positions in the Search. There are convenient features, such as the Battle of Domains and Smart Selection of Queries.
Elena Egorova, Leading Advertising Specialist at Webit (www.webit.ru)
To analyze competitors, I use the SpyWords or AdvSpider + Yandex Wordstat services. First, I use them to determine the leading sites, evaluate their traffic and key phrases. Then I manually evaluate the content: I go to each site, study it using the "view code" function. I also manually examine the words that competitors are promoting and the ad descriptions.
Excel, Alytics and Something Unusual
After analyzing competitors, we proceed to generate ads. There was no leader here, specialists use different tools:
Excel
Alytics
K50
Rent
Hands and head
According to experts, when launching a large online store, the number of ads can reach tens of thousands. Marking them manually will require a lot of time, but with the help of services, a specialist will only need to plan the markup and carefully set the generation conditions.
Oleg Zakharov, internet marketing agency INTOP (intop.click)
Actually, we use our hands and head more for work, but automation takes place, we can’t do without it. That we never give into the hands of “robots”:
competitor analysis (search context and organic results, offer content);
bid management.
Direct Commander and AdWords Editor
In the nomination "Creation and mass editing of campaigns" the free programs from search engines unanimously won: Direct Commander and Google Ads Editor. In them you can manage a large number of campaigns, ads, phrases.
Direct Commander also allows generating UTM tags, and both services allow managing bids and conducting A/B testing of ads. For the first task, our experts also use regular Excel, the “link” function. For bid management, we use Alytics, K50, Direct Manager, and GetDirect bidder.