Chatbots are an amazing technology, offering 24/7 support, immediate responses, and cost reduction. However, 50% of business owners don't want to use chatbot tools because they don't know how , according to an analysis by Tidio.
If you are part of that 50%, in this article you will learn how to install a chatbot on Facebook, one of the social networks with the greatest impact today, and you will delve into aspects such as:
Why use a chatbot for Facebook?
Facebook Chatbot Programming Guide.
Important aspects for a good configuration of your chatbot
What is the best Facebook chatbot you can use?
Learn more about the basics of this topic with: AI Chatbot: 3 practical uses for customer service
Why use a chatbot for Facebook?
Facebook took the top spot in the DataReportal platform ranking , accumulating 2.912 billion users by January of this year . Knowing the usefulness of chatbots, it is no surprise that they find relevance in one of the most used social networks in the world, with more and more companies wanting to understand how to use the Facebook bot.
Knowing how to install a chatbot on Facebook and everything that surrounds its use can provide you with multiple benefits such as:
Connection that goes beyond clicks . Unlike tools that base the connection with customers on the number of clicks, the chatbot enables a personalized conversation, which translates into a human connection and transforms the customer experience .
It allows for feedback . Since the chatbot creates a conversation with the user, they have the opportunity to give their opinions about your products or services, useful feedback for taking actions aimed at improving the customer experience and satisfaction .
Demonstrate your brand's personality . By setting up your chatbot in a way that matches your company's tone and values , it will be a spokesperson that speaks for your company and through which consumers can empathize with what it represents.
You may be interested in: How to use Facebook Messenger for customer service
Programming guide or “how to use the Facebook bot”
Knowing the advantages that a chatbot offers in general, and through the Facebook platform, the question arises: How to easily install a chatbot on Facebook?
The practical step-by-step process you must follow consists of the following stages:
Meta for Developers is Meta’s tool for carrying out integrations and that offers different development utilities within Facebook. Here, you will need to register with the Facebook account from which you want to manage the chatbot. Then, click on the option that allows you to create a new application and in the “Add a product” section, you will select Messenger.
Create your key
You need a key or token to enable the chatbot. This is generated through the app you created in the previous step, which must be linked to a Facebook page from which indian whatsapp leads you will offer your chatbot. Therefore, make sure to create it first if you don't have one yet.
Next, go to the “Access Token” section and link the page to the app. Click on generate token.
Get the route
Your chatbot was already created on a platform of your choice. All of them have an “integrations” section, which is where you will find the integration of the chatbot with Facebook Messenger.
Copy the generated token in Meta for Developers, go to your chatbot platform's Facebook Messenger integration, paste the key and create an easy-to-remember passphrase.
This will generate your chatbot's route. Copy that route and the secret phrase and go back to Meta for Developers. Go to the Webhooks section and navigate to the configuration option. There, a pop-up window will appear where you can enter the route and phrase. Verify and save.
Finally, go to where it gives you the option to add a subscription and check the boxes next to “messages”, “messaging_postbacks”, “message_deliveries” and “messaging_pre_checkouts”.