Mailing, an effective way to convert customers
Posted: Mon Dec 23, 2024 8:49 am
Let's be honest and realistic: no human being enjoys receiving spam emails. You probably have an inbox full of emails that, apart from not all being read, are mostly spam. If you are a marketer, a company of any size, or an entrepreneur, you need to understand that carrying out a good mailing campaign is one of the best options that exist to be able to convert consumers into clients and even into loyal clients. So take note of the following aspects that we leave you below to create an effective mailing.
Aspects to take into account for effective mailing
The topic of “mailing” is too broad and golf course email list without having to take into account the databases, the programs and all the technical issues that can be involved, it is necessary that you take into account certain principles that will help you create an effective mailing campaign and these are:
1. Create good titles that make a difference
Humans are a bit difficult because we are very selective, which means that from the moment your email reaches a person or user, if it has a generic title that catches their attention, it is already a plus that guarantees you a boost. To do this, you must be clear about what catches your audience's attention or, more simply, what your audience is looking for. Use phrases that immediately pique their interest.
2. Segment your target market
You can't launch a mailing campaign without an objective, and that is to reach your users' inboxes, so if you achieve this, you already have a client. You must be careful with this aspect, since not all your clients will want the same thing and each one is different, so you must investigate and know your market. Find out things like age, the majority gender, the age range, that is, whether they are young or not, the solvency to be able to purchase what you offer on a regular basis, but even simpler, find out what interests them.
3. The customer is the center, not your products or services
It is not the same to describe the product or service you offer in the mailing than to describe and highlight certain characteristics that a user has that can be improved by using what you offer. It is important that you do not fall into the error that many companies make: Focusing on their product without caring much about the client themselves. For example, if it is a company dedicated to the sale of a skin exfoliating gel, it is much better to direct the text using phrases such as “we know that you like hygiene and you like to pamper your skin as much as we do, so it is advisable that you do not use any brand, letting yourself be guided by its low cost because you are worth a lot.” There is no need to mention what you sell, with these types of phrases you have aroused their interest and captured their attention.
4. Personalize your experience
It is not the same to be addressed as a normal person as to be addressed with something that identifies you, such as your name. When you create a personalized mailing, you can perfectly direct the message to the client by including their name, which allows the client to feel special and different, and this simple aspect will also differentiate you from the competition. This does not mean that you should write each email by hand, because apart from being tedious, it wastes a lot of time.
Aspects to take into account for effective mailing
The topic of “mailing” is too broad and golf course email list without having to take into account the databases, the programs and all the technical issues that can be involved, it is necessary that you take into account certain principles that will help you create an effective mailing campaign and these are:
1. Create good titles that make a difference
Humans are a bit difficult because we are very selective, which means that from the moment your email reaches a person or user, if it has a generic title that catches their attention, it is already a plus that guarantees you a boost. To do this, you must be clear about what catches your audience's attention or, more simply, what your audience is looking for. Use phrases that immediately pique their interest.
2. Segment your target market
You can't launch a mailing campaign without an objective, and that is to reach your users' inboxes, so if you achieve this, you already have a client. You must be careful with this aspect, since not all your clients will want the same thing and each one is different, so you must investigate and know your market. Find out things like age, the majority gender, the age range, that is, whether they are young or not, the solvency to be able to purchase what you offer on a regular basis, but even simpler, find out what interests them.
3. The customer is the center, not your products or services
It is not the same to describe the product or service you offer in the mailing than to describe and highlight certain characteristics that a user has that can be improved by using what you offer. It is important that you do not fall into the error that many companies make: Focusing on their product without caring much about the client themselves. For example, if it is a company dedicated to the sale of a skin exfoliating gel, it is much better to direct the text using phrases such as “we know that you like hygiene and you like to pamper your skin as much as we do, so it is advisable that you do not use any brand, letting yourself be guided by its low cost because you are worth a lot.” There is no need to mention what you sell, with these types of phrases you have aroused their interest and captured their attention.
4. Personalize your experience
It is not the same to be addressed as a normal person as to be addressed with something that identifies you, such as your name. When you create a personalized mailing, you can perfectly direct the message to the client by including their name, which allows the client to feel special and different, and this simple aspect will also differentiate you from the competition. This does not mean that you should write each email by hand, because apart from being tedious, it wastes a lot of time.