Cart Abandonment Email Campaign Examples

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Cart abandonment means customers have placed items in their virtual shopping cart and then left the page. This happens for many different reasons.

Maybe the customer found the desired products at a better price elsewhere, or maybe I 'm just busy.

The key is to re-engage this customer with cart abandonment emails. If the user simply forgot or didn't have time, you can remind them that these items are still available in the cart.

If you want to increase the chances of your prospect coming back and purchasing, consider offering them a percentage-off coupon or free shipping code.

Here are some of our favorite examples of overseas chinese in worldwide data cart abandonment email campaigns.

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Fab
If you want to see a really good cart abandonment email, Fab shows you how to make one.
Fab Cart Abandonment Email Campaign Examples

The copy writing on this page is excellent, from the headline to the call to action.

"Smile" tells the customer that something good is coming. This is always a positive thing. You want your prospect to be in a positive frame of mind.

The message then informs the customer that the item they want is still available. This is followed by a call to action in a bright color: "Do you still want it?"

The big red "BUY NOW" button reflects this same call to action. It's an effective psychological tool , complemented by an attractive product photo and helpful information on how to contact Fab.