Did you know that almost half of consumers use social media to research before making a purchase, and that in B2B companies the percentage exceeds 90%?
Instagram , Facebook and WhatsApp are among the top 5 platforms most used to search for information before buying. In this context, sales pitches on social media become relevant, as you need to differentiate yourself from your competitors.
In this post, we will help you optimize your speech on social networks to sell a product. To do this, we will tell you:
How to make a sale on social media?
Examples of sales speeches on social media:
sales speech on WhatsApp;
Facebook sales pitch;
sales speech on Instagram.
Let's get started!
How to make a sale on social media?
One of the advantages of selling on social media is the work you can do before contacting customers. The focus of selling on social media is to attract customers and build a relationship of trust until you detect the right moment to offer a product.
Prospects visit your networks and gradually learn about your values. When they are ready to buy, you make contact with a sales pitch that matches the social network you use. But don't get ahead of yourself, we will see how to build the sales pitch on Instagram, Facebook and WhatsApp.
Just remember that to learn how to make a sale on social media you must understand that the sales pitch on social media does not necessarily happen at the first contact, but when the client is ready.
To make a sale on social media and get the most out of it, learn what inbound sales is and how it works .
What should a social media sales speech have? Examples to sell a product
Your sales pitch should show your company's personality regardless of the channel you use. It's important that your sales pitch on social media is specific and direct, but not intrusive.
Check out some examples of sales pitches you can use on social media to get straight to the point:
Social Media Sales Pitch: One Word
One of the best examples of a pitch to sell a product on social media is to summarise the value of your product in one word and use it in your sales pitch. That word will represent your product or service and make consumers think of your company when they hear or read it.
A good example of this discourse is that of the sports brand, NIKE . The word “speed” is part of its brand identity supported by its most popular products: running shoes. Nike has managed to get its consumers to recognize the brand in that word and reaffirm its identity, even adding the concept to the brand logo.
You can read what branded content is and optimize this sales speech with a marketing strategy focused on your company's values.
Sales speech on social media: interpellative
If you are contacting customers who know the value of your product, starting your sales pitch with a question will encourage them to come up with arguments for themselves. This way, they will feel that your answer is valid and you are more likely to decide to buy your product.
But, you need to make sure that the customer knows your value or you will probably get the opposite effect: they feel like they don’t need your product. Use your social media to understand which customers follow you because they know the quality of your offer and focus on them. For example, if they interact with your brand with positive reviews.
Check out this example of a sales pitch from the perspective of both types of customers:
If the customer knows the value of your brand, he will argue in favor of it. If he is not sure about the quality, he will be distrustful when asked and will probably ignore your offer.
Social media sales pitch inspired by the “subject line”
A social media sales pitch hr managers email lists can benefit from the same criteria used in sales email subject lines: helpful, engaging, and specific . You can include two of those three elements in your sales pitch to keep it short and to the point. But, pay attention, it should be helpful and specific or engaging and specific depending on the stage the prospect is in.
For example, if the customer is about to make a decision, the usefulness of the speech will be key, since they are already informed about the product they are looking for and about your company, and they want to get to the point: to know what makes you different from the rest of their offers. On the other hand, if they are in the information search stage, with a captivating speech you can make them interested in learning more about your company. Storytelling is a good technique to captivate customers. We will show you how later!
An example of a captivating sales pitch is the one used by Airbnb . On its social networks, it shares its followers' experiences traveling in different parts of the world and tells their stories to attract travelers.