About tripwire in simple words
Posted: Mon Dec 23, 2024 8:18 am
If the term "tripwire" is literally translated from English, we get a suspicious "trap-stretch". But this is the main task of the tripwire: to detain a hesitant client, to play the role of a small, inconspicuous object, over which the buyer will "trip", in order to then fall into the depths of the sales funnel, to its final stage.
Tripwire
So, what is a tripwire? It is an additional saudi phone numbers low-cost offer, a small bonus to the main product line. A tripwire attracts the buyer with its low price, dispels his doubts, demonstrates the obvious benefit of the deal and prepares him to purchase the main product.
The effectiveness of tripwire is easily explained from a psychological point of view.
A cheap, but nice and useful thing pushes a person to make an impulsive purchase, helps to take the first step ─ and from there it’s not far to getting to know the main goods and services.
For example, for a fashion store, a tripwire would be a stand with a sale of T-shirts, located right at the entrance. The client sees a beautiful T-shirt at a ridiculous price, confidently takes it in his hands and moves on, excitement flares up in him ─ and an hour later he leaves the store with several bags of clothes.
Psychology of tripwire
When considering the concept of a sales funnel, one should not confuse a lead magnet and a tripwire.
The lead magnet comes first , it is completely free and serves to attract future buyers. The rule of mutual exchange applies here: the client receives something for free and therefore feels responsible, believes that he must respond "with a favor for a favor".
And at the next stage, a tripwire comes into the picture - an inexpensive product that allows a person to complete the exchange process and remove obligations. There is a good chance that the client will willingly agree to the purchase, without even thinking about whether he really needs this product.
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"User Behavior Analysis: 14 Cool Tools"
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Of course, in practice, everything is more complicated. We must not forget about the suspiciousness inherent in every person. Moreover, at the second stage of the funnel it is absolutely justified: the client is not familiar with your company or your offer ─ why should he spend money, risking getting a pig in a poke, even if it is a small amount?
Your task is to convincingly answer this unspoken question of the client. You must show that the tripwire you offer is a profitable product that is guaranteed to justify the costs and bring real benefits to the buyer.
An excellent tripwire is the promotion from Beeline, within the framework of which the client is connected to a new tariff for the symbolic price of 1 ruble.
In regular stores, the role of tripwires is played by inexpensive, attractive accessories or some goods at a big discount.
Examples of tripwires in the infobusiness stand apart. Here you can find bonus offers with really ridiculous prices, since the cost of the main product is usually extremely low.
Tripwire
So, what is a tripwire? It is an additional saudi phone numbers low-cost offer, a small bonus to the main product line. A tripwire attracts the buyer with its low price, dispels his doubts, demonstrates the obvious benefit of the deal and prepares him to purchase the main product.
The effectiveness of tripwire is easily explained from a psychological point of view.
A cheap, but nice and useful thing pushes a person to make an impulsive purchase, helps to take the first step ─ and from there it’s not far to getting to know the main goods and services.
For example, for a fashion store, a tripwire would be a stand with a sale of T-shirts, located right at the entrance. The client sees a beautiful T-shirt at a ridiculous price, confidently takes it in his hands and moves on, excitement flares up in him ─ and an hour later he leaves the store with several bags of clothes.
Psychology of tripwire
When considering the concept of a sales funnel, one should not confuse a lead magnet and a tripwire.
The lead magnet comes first , it is completely free and serves to attract future buyers. The rule of mutual exchange applies here: the client receives something for free and therefore feels responsible, believes that he must respond "with a favor for a favor".
And at the next stage, a tripwire comes into the picture - an inexpensive product that allows a person to complete the exchange process and remove obligations. There is a good chance that the client will willingly agree to the purchase, without even thinking about whether he really needs this product.
Read also!
"User Behavior Analysis: 14 Cool Tools"
Read more
Of course, in practice, everything is more complicated. We must not forget about the suspiciousness inherent in every person. Moreover, at the second stage of the funnel it is absolutely justified: the client is not familiar with your company or your offer ─ why should he spend money, risking getting a pig in a poke, even if it is a small amount?
Your task is to convincingly answer this unspoken question of the client. You must show that the tripwire you offer is a profitable product that is guaranteed to justify the costs and bring real benefits to the buyer.
An excellent tripwire is the promotion from Beeline, within the framework of which the client is connected to a new tariff for the symbolic price of 1 ruble.
In regular stores, the role of tripwires is played by inexpensive, attractive accessories or some goods at a big discount.
Examples of tripwires in the infobusiness stand apart. Here you can find bonus offers with really ridiculous prices, since the cost of the main product is usually extremely low.