An influencer is a person who has a certain credibility on a specific topic, and due to their presence and influence on social networks, they can become an interesting prescriber for your brand and give you good results.
More than 80% of purchasing decisions come directly from the advice of an acquaintance , family member or influencer , references have been and will be the best for the market and sales.
Therefore, they provide credibility to the brand or product for a simple fact, many people agree that they have already tried it and it is trustworthy, hence the adjective given to them: influential – who influence others. It is important that the influencer has the ideal characteristics and is similar to our brand, so that there is harmony and fluidity for the market.
In addition to humanizing brands and giving germany address and phone number them a sense of identifiability for users and customers, brands also need to get closer to users and give them confidence.
Using influencers puts consumers in their comfort zone, giving them the ability to overcome their fear of the unknown, as they will have a reference that confirms this: the influencer.
Many brands wonder what the perceived benefit is for the influencer when working with them.
According to statistics , these are the main motivations of influencers when collaborating with brands:
– Increase the quality level of their content (67%)
– Increase their reach/audience (67%)
– Obtain advantages from the brand (55%)
Now that we know these references, how do we choose an influencer?
We have 4 points that can help you choose the best influencer for your brand :
Quality VS Quantity : The quantity of followers does not indicate the best in many cases, also look at the engagement is very important
Generate conversation : See if it generates conversation around a brand to see what potential it has.
Choose the perfect one . It must be perfect in the subject.
Engagement : It is important to look at the number of likes and comments to see how viral it is.
Now that you know how much an influencer can help you and you have the guidelines for choosing one, you can enjoy more results and better levels of sales and virality on your site.