How to build loyalty in an online store?

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In e-commerce, regular customers of online stores have the greatest value. It is assumed that acquiring a new customer is from 5 to even 20 times more expensive than maintaining relationships with regular customers. In practice, this means that building loyalty in an online store is an important element in increasing sales and steady income. How to build loyalty in an online store?

The article answers the questions:

What is an online store loyalty program?
What is the membership card for in the online store?
What does building loyalty in an online store involve?
Contents:

Loyalty or referral program
Membership card
Keeping secrets
Discounts for regular customers
Accessible contact
Friendly customer service
Appropriate response to negative comments
An active and communicative brand
How do you build loyalty in an online store?
Loyalty or referral program
A loyalty program works similarly to a membership card, but it definitely buying data lists more to act. It can consist in the fact that customers who make purchases receive points , which are added up - after obtaining a certain number of points, the customer can receive a discount or a product , in accordance with the rules of the program. This simple action can effectively retain a customer in the store , who does not look for other stores, because here they can receive additional bonuses. A reference program can contribute to increasing profits - customers encouraged by a percentage of sales are more willing to recommend the products of a given store to others, benefiting from the recruitment of new users.

Membership card
A way to build loyalty is also through all kinds of membership cards , which offer various kinds of extras – the most common bonus is a discount on the entire assortment for club members. This solution encourages having a membership card, in a way ensnaring the customer who – as a club member – is primarily interested in the offer of a friendly brand.