For the user, it is important to obtain the best designs, content and useful information for their interest. With the growth of companies' investment in online marketing, the concept of SEO has spread to the point that every company wants to be as high as possible in search results; and one of the best ways to achieve this is by carrying out functional strategies that provide unique and original results.
We invite you to learn about the parts or steps that georgia business email list make up an SEO campaign and you will see how they influence the web positioning of your site.
1. Web Content
Content is the most important asset on a website, more so than design, graphics or any other element. And all content must address the concerns and satisfy the needs of visitors. The key is to get the right content to the right person at the lowest possible cost. What should content be like?
Interactive
Updated and original
Easy to read
Current
Novel
Creative
Attractive
Of interest
This will really guarantee a good result in search positioning and user response.
2. Web Architecture
It is important to note and consider the important web architecture as it provides optimization, form, aesthetics and innovation; it could be said that the Web architecture is a conglomerate of actions aimed at the development of web pages and their optimization around positioning. And the following 3 factors
are essential for Google:
Traceability . Ease of a website being analyzed by Google.
“Loading Time” – Work to make your website load in less than 3 seconds .
Web address structures. Must include keywords that describe the content of the page.
3. Use of Keywords
You should know beforehand that users find your pages using Keywords. That is why it is so important to know how to select the most profitable ones and use them in your On Page and Off Page SEO.
Keywords are the phrases for which you want to learn in Google. For example, for a flower shop they would be: Flowers at home, Online flower shop, flower delivery, etc.
4. Strategies for getting links.
That is why a large part of SEO work , in addition to optimizing the website and its content, is the generation of links with the purpose of increasing the authority of the website and improving its positioning. This practice is known as link building.
How to get links?
Create excellent content on your website (Articles on the company blog, make good use of infographics, tutorials, e-books or guides, lists, statistics of your business, videos.)
Look for links in a PRO ACTIVE way . Comments on blogs and forums, article directories, ads and classifieds, Facebook and Twitter, public relations, business directory.)
The quality and quantity of links to a page include 21% in the positioning of your website.