Additional features work primarily in Google; Yandex has fewer opportunities to improve snippets.
How to increase CTR of a site in search: techniques and tricks - image 8
In Yandex – regular snippets:
How to increase CTR of a site in search: techniques and tricks - image 9
Results of the work
During the work to improve snippets, the following results were achieved:
How to increase CTR of a site in search: techniques and tricks - image 10
With unchanged visibility, the clickability of snippets and the number of transitions to sites increased.
Thus, the most detailed development of snippets will increase shandong cell phone number list traffic to the site with unchanged positions. In other projects, where it is possible to implement features for improving snippets, a similar picture is observed.
Conclusions
The CTR in search results for all queries is sharply decreasing depending on the position, so the competitive struggle for the top 3 and top 1 is becoming increasingly important.
By improving your snippets in a comprehensive way, you can increase your CTR in search. The best snippet in a niche gives results at any position in search.
By increasing CTR while maintaining unchanged positions, you can significantly increase traffic to your site, which we have successfully done on a number of projects.