There are always tasks for PR.
Posted: Sat Feb 22, 2025 9:14 am
achieving effective relationships with all important audiences, such as potential and existing clients, counterparties, contractors, suppliers and partners, own employees and third-party organizations.
These functions will be useful for any company: both B2B and B2C.
Types of PR
PR methods vary depending on its type. There are two main ways to classify PR campaigns. The technologies and tools that will be used in the process depend on it.
By "color". PR can be white, gray and black, as well as yellow and green.
White – completely honest and open: good news about the henan cell phone number list company, interesting news items, truthful information and a policy of transparency.
Gray – legal but using questionable methods. Also includes unintentional bad influence on reputation, for example, from loyal customers.
Black – the most well-known type, based on compromising evidence, rumors, and spreading false information. Often used to denigrate a company, but can sometimes be a form of extreme promotion.
Green – PR on the topic of ecology and environmental protection.
Yellow – based on gossip and scandal, often used by celebrities.
White PR is usually used in marketing, but depending on the company's image, elements of other types of PR may also be used.
By objectives . For this classification, emotional coloring is not important: it only takes into account the purpose of PR.
Business PR – includes getting to know the company, building a reputation and communicating information about the product to customers.
Corporate – helps maintain connections between the management and employees of the organization, aimed at staff and applicants.
Investment – aimed at investors, needed to attract them to the product and develop the company.
Social – used to communicate with the community and promote values through various initiatives such as charity.
These functions will be useful for any company: both B2B and B2C.
Types of PR
PR methods vary depending on its type. There are two main ways to classify PR campaigns. The technologies and tools that will be used in the process depend on it.
By "color". PR can be white, gray and black, as well as yellow and green.
White – completely honest and open: good news about the henan cell phone number list company, interesting news items, truthful information and a policy of transparency.
Gray – legal but using questionable methods. Also includes unintentional bad influence on reputation, for example, from loyal customers.
Black – the most well-known type, based on compromising evidence, rumors, and spreading false information. Often used to denigrate a company, but can sometimes be a form of extreme promotion.
Green – PR on the topic of ecology and environmental protection.
Yellow – based on gossip and scandal, often used by celebrities.
White PR is usually used in marketing, but depending on the company's image, elements of other types of PR may also be used.
By objectives . For this classification, emotional coloring is not important: it only takes into account the purpose of PR.
Business PR – includes getting to know the company, building a reputation and communicating information about the product to customers.
Corporate – helps maintain connections between the management and employees of the organization, aimed at staff and applicants.
Investment – aimed at investors, needed to attract them to the product and develop the company.
Social – used to communicate with the community and promote values through various initiatives such as charity.