All commercial publications operate on auctions and bids;
Posted: Sat Feb 22, 2025 9:13 am
the price is determined by the customer himself in accordance with the framework established by the site;
the higher the bid, the higher the chance that the ad will be shown to the user in the first rows;
accordingly, expensive publications have better results – the number of clicks and impressions;
the system tracks how much the target audience liked a particular advertisement; if your publication is in high demand, it will be shown more often and without a high bid.
There are no universal price values for advertising complete cell phone number list on Zen. Everything needs to be tried individually and the results analyzed. The site offers the following recommendations for paying for advertising:
reach – from 80 rubles per 1000 impressions;
engagement - from 3 rubles per one reading;
viewings – from 0.3 rubles per viewing of a video;
external transitions – from 10 rubles for each click on the link.
You can set your rates manually or automatically.
Step-by-step instructions: how to set up advertising on Zen yourself
So, how to set up working promotion of your brand on this resource? First of all, you will need Yandex ID, as well as an advertising account. All this is generated automatically when the channel is created. Then follow these simple instructions.
Open the studio. Select the "Advertising Campaigns" tab in the side menu and follow these three steps:
fill in the channel information (mandatory item, without it you won’t be able to launch the ad);
take a training course consisting of several short lessons from the platform (if you answer all the questions correctly, the minimum marketing budget threshold will be reduced from 75 to 25 thousand rubles);
Click the "Create Campaign" button.
Select advertising settings. Here you need to define:
the higher the bid, the higher the chance that the ad will be shown to the user in the first rows;
accordingly, expensive publications have better results – the number of clicks and impressions;
the system tracks how much the target audience liked a particular advertisement; if your publication is in high demand, it will be shown more often and without a high bid.
There are no universal price values for advertising complete cell phone number list on Zen. Everything needs to be tried individually and the results analyzed. The site offers the following recommendations for paying for advertising:
reach – from 80 rubles per 1000 impressions;
engagement - from 3 rubles per one reading;
viewings – from 0.3 rubles per viewing of a video;
external transitions – from 10 rubles for each click on the link.
You can set your rates manually or automatically.
Step-by-step instructions: how to set up advertising on Zen yourself
So, how to set up working promotion of your brand on this resource? First of all, you will need Yandex ID, as well as an advertising account. All this is generated automatically when the channel is created. Then follow these simple instructions.
Open the studio. Select the "Advertising Campaigns" tab in the side menu and follow these three steps:
fill in the channel information (mandatory item, without it you won’t be able to launch the ad);
take a training course consisting of several short lessons from the platform (if you answer all the questions correctly, the minimum marketing budget threshold will be reduced from 75 to 25 thousand rubles);
Click the "Create Campaign" button.
Select advertising settings. Here you need to define: