These two tools for promoting business on the market are often confused with each other (sometimes the concept of propaganda is also involved). However, they have several important differences.
Advertising is always paid, whereas PR may not cost a penny of your marketing budget.
Advertising considers its main goal to be an increase in sales and turnover, expansion of the customer base. PR is mainly about increasing brand awareness, forming loyalty of the target audience and the entire public to the company.
PR technologies and methods are usually based on openness, honesty and transparency. Unethical approaches to promotion are sometimes relevant for propaganda, for example, the use of deliberately distorted information.
There is also such a concept as "black PR". And it is not much singapore cell phone number list different from propaganda, as it often uses dishonest means to increase the brand's popularity in the market and among the public.
A well-designed and implemented PR campaign can help solve several important problems at once, for example:
strengthening the relationship between the company and potential clients;
attracting investors to the project;
building healthy relationships between employees and company management;
creating a positive brand reputation;
forming loyalty to the company's product;
promoting the current values of the organization to the masses;
resolution of crisis and conflict situations in favor of the company;
increasing the level of influence of the company in the market, strengthening its authority and competitiveness;
establishing profitable relationships with business partners.