The intricacies of promoting business via Telegram
Posted: Sat Feb 22, 2025 9:07 am
After some Western social networks were blocked in the Russian Federation, Telegram became one of the platforms that businesses switched to to promote their products and services. Today, Telegram is only more popular than WhatsApp. And it is quite possible that this competitor will soon be left behind. Promotion in Telegram has a lot of specific nuances. There are three key options for telling subscribers about the products and services offered.
Channel . It allows you to share advertising information with a large number of people at the same time. Posts are placed by the administrator on behalf of the company. Correctly selected content (corresponding to the interests of subscribers, useful and unique) will increase the company's audience and significantly increase sales.
Chat . Group chats allow all participants to communicate and poland cell phone number list leave comments under the published posts. This way, you can get relevant feedback and understand the weaknesses of a particular marketing campaign.
Bot . Allows you to send out mass mailings in Telegram to your customer base, as well as in chats and channels for interested subscribers. Telegram bot is a brand business account in the messenger. It can also be used to answer customer questions, automate the order process, and send individual discount offers. It is precisely properly configured bots that are considered the key to effective business promotion through Telegram. They are relevant both for large companies and for individual entrepreneurs just starting to master the market. If you want to start promoting your brand, but don’t know where to start yet, focus on creating a bot that is easy to manage and intuitive for customers.
Features of working with bots in Telegram
It is not difficult to get a Telegram bot. It is enough to use one of the special services like BotFather. Select the option “create a new bot”, specify its display name, as well as the username (the latter should be carefully considered, since it cannot be changed later). As a result, you receive a ready-made token necessary for connecting the bot to the messenger marketing platform. It is noteworthy that Telegram cannot transfer phone numbers or user IDs to your CRM.
Channel . It allows you to share advertising information with a large number of people at the same time. Posts are placed by the administrator on behalf of the company. Correctly selected content (corresponding to the interests of subscribers, useful and unique) will increase the company's audience and significantly increase sales.
Chat . Group chats allow all participants to communicate and poland cell phone number list leave comments under the published posts. This way, you can get relevant feedback and understand the weaknesses of a particular marketing campaign.
Bot . Allows you to send out mass mailings in Telegram to your customer base, as well as in chats and channels for interested subscribers. Telegram bot is a brand business account in the messenger. It can also be used to answer customer questions, automate the order process, and send individual discount offers. It is precisely properly configured bots that are considered the key to effective business promotion through Telegram. They are relevant both for large companies and for individual entrepreneurs just starting to master the market. If you want to start promoting your brand, but don’t know where to start yet, focus on creating a bot that is easy to manage and intuitive for customers.
Features of working with bots in Telegram
It is not difficult to get a Telegram bot. It is enough to use one of the special services like BotFather. Select the option “create a new bot”, specify its display name, as well as the username (the latter should be carefully considered, since it cannot be changed later). As a result, you receive a ready-made token necessary for connecting the bot to the messenger marketing platform. It is noteworthy that Telegram cannot transfer phone numbers or user IDs to your CRM.