Selma Bennamane
Posted: Mon Dec 23, 2024 6:43 am
ned cart recovery, upsells), customer retention (re-engagement, loyalty program, etc.) or personalizing your customer experience (welcome cycle, birthdays, etc.), this A/B Testing feature allows you to:
to constantly refine your analysis of your customers' choices and behaviors , in relation to the content of your campaign;
to create business value: data-driven decisions, increased revenue, optimized ROI of your marketing actions, and continuous improvement of customer experience.
A/B Testing on deeplinks & URLs
To conduct in-depth analysis of their A/B testing experiments, our clients need data on the impact of their campaigns beyond engagement metrics, such as open and click-through rates.
This requires the integration of multiple tracking parameters to enable meticulous tracking of conversion rates for different variants.
For example, they might test two landing pages —one with a simplified form and the other with a longer form—to see which one generates more leads or purchases.
picture
With this new feature, you can now offer updated mmxxiv mobile phone data two different circuits redirecting to different URLs which can thus be tracked (e.g. different product categories)
Since the feature was released last summer:
Its adoption has quadrupled in less than two months;
25% of A/B Testing experiments were carried out on deeplinks/URLs ;
60+ Batch customers have conducted A/B tests on deeplinks and URLs. This includes Albert Heijn, BVG Jelbi, Bosch, Decathlon, Fnac Darty, L'Oréal, La Redoute, Louis Vuitton, ManoMano, Oscaro.com, Rewe, Rakuten, Sephora, and Sky.
cuckoo
Your CRM benefits
This feature allows you to have a more complete and precise vision of the behaviors and choices of your customers.
Your CRM dashboard is more comprehensive: in addition to engagement rates, you can track your conversion rates in real time. From a marketing productivity perspective, this allows you to make informed decisions, and thus optimize the ROI of your CRM efforts.
A/B Testing on In-app Messages
Due to their contextual relevance, in-app messages offer more space for creativity than push notifications.
With their ability to adapt to user behavior, these in-app messages can include interactive elements , rich media , and storytelling . Additionally, in-app messages offer design flexibility and personalized content .
When it comes to A/B testing in-app messages, many CRM teams need
to constantly refine your analysis of your customers' choices and behaviors , in relation to the content of your campaign;
to create business value: data-driven decisions, increased revenue, optimized ROI of your marketing actions, and continuous improvement of customer experience.
A/B Testing on deeplinks & URLs
To conduct in-depth analysis of their A/B testing experiments, our clients need data on the impact of their campaigns beyond engagement metrics, such as open and click-through rates.
This requires the integration of multiple tracking parameters to enable meticulous tracking of conversion rates for different variants.
For example, they might test two landing pages —one with a simplified form and the other with a longer form—to see which one generates more leads or purchases.
picture
With this new feature, you can now offer updated mmxxiv mobile phone data two different circuits redirecting to different URLs which can thus be tracked (e.g. different product categories)
Since the feature was released last summer:
Its adoption has quadrupled in less than two months;
25% of A/B Testing experiments were carried out on deeplinks/URLs ;
60+ Batch customers have conducted A/B tests on deeplinks and URLs. This includes Albert Heijn, BVG Jelbi, Bosch, Decathlon, Fnac Darty, L'Oréal, La Redoute, Louis Vuitton, ManoMano, Oscaro.com, Rewe, Rakuten, Sephora, and Sky.
cuckoo
Your CRM benefits
This feature allows you to have a more complete and precise vision of the behaviors and choices of your customers.
Your CRM dashboard is more comprehensive: in addition to engagement rates, you can track your conversion rates in real time. From a marketing productivity perspective, this allows you to make informed decisions, and thus optimize the ROI of your CRM efforts.
A/B Testing on In-app Messages
Due to their contextual relevance, in-app messages offer more space for creativity than push notifications.
With their ability to adapt to user behavior, these in-app messages can include interactive elements , rich media , and storytelling . Additionally, in-app messages offer design flexibility and personalized content .
When it comes to A/B testing in-app messages, many CRM teams need