SERP CTR is starting to outperform rankings
Posted: Sat Feb 22, 2025 7:03 am
Being number one in search rankings today doesn't mean as much as it used to.
Historical SERP click-through rate charts are starting to lie. You know, the ones that say “ranking first on Google gets you 30% more clicks” for a non-branded search.
If no one knows who you are, you’re not generating more than 30% of organic clicks. Your content may be amazing. But you’re not well-known. So no one is giving you a chance. Unfortunately.
SERP click-through rate is becoming more important than traditional rankings.
And indeed, this result will likely have a big impact on the rankings.
While links and content are the two main direct ranking factors, SERP click-through rate is growing as an indirect factor.
No clicks in the first position? This is a signal to Google that your content is not attractive.
Getting more clicks can actually result in increased rankings.
And WordStream's own data just backed it up, finding that the korea telegram data your pages beat the expected organic CTR for a query, the more likely they are to appear higher in organic listings.
But when you don't have the luxury of brand awareness, people don't see your content until they click. So they don't really know how awesome it is.
And unfortunately, they probably never will because: the vast majority are clicking because of brand recognition, not the strength of the content .
It’s the same with digital advertising and purchasing behavior. Brand-aware users are 2x more likely to buy from you.
Creating A/B tests or changing a button color won't make you get better results either. Large-scale changes are needed.
Branding is the only way to do it and is the most viable SEO strategy on the market today.
Focusing on branding will help drive higher click-through rates to your website in the organic SERPs, which correlates to higher conversion rates.
A fantastic and inexpensive way to put this into practice is to use Social Media Marketing to increase your brand exposure.
Facebook has the cheapest CPM (Cost Per Thousand) of any advertising platform ever created .
You can start for as little as $2.50 per day and reach up to 4,000 new users with brand awareness ads.
There are around 120 thousand new faces that see your brand every month for just R$75.
There is no cheaper way to build brand awareness than with Social Media Advertising .
Use them to drive traffic to your latest content and build brand reputation in the process.
Branding is an investment in the future of your company.
Of course, the effects will not be instantaneous.
But when your organic traffic is declining, and brands are starting to dominate your space, you’ll wish you had invested in it sooner.
Conclusion
Google has offered preferential treatment to big brands for years.
And this preferential treatment only increases with each small and important update.
It's a vicious trap where the rich keep crossing over, and the poor keep drowning.
Branding is our only hope to better execute our SEO strategy in 2018.
The vast majority of consumers cite brand recognition as a driver of sales.
And that means those typical organic click graphs are a pile of crap.
Brand branding generates more clicks and sales than positioning.
As Google SERPs shift to favor big brands, it’s time for smaller brands to invest their SEO budget and strategy into building a memorable brand.
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Want to build a professional brand, make your business stand out and increase your sales in 2018? Contact us today!
Historical SERP click-through rate charts are starting to lie. You know, the ones that say “ranking first on Google gets you 30% more clicks” for a non-branded search.
If no one knows who you are, you’re not generating more than 30% of organic clicks. Your content may be amazing. But you’re not well-known. So no one is giving you a chance. Unfortunately.
SERP click-through rate is becoming more important than traditional rankings.
And indeed, this result will likely have a big impact on the rankings.
While links and content are the two main direct ranking factors, SERP click-through rate is growing as an indirect factor.
No clicks in the first position? This is a signal to Google that your content is not attractive.
Getting more clicks can actually result in increased rankings.
And WordStream's own data just backed it up, finding that the korea telegram data your pages beat the expected organic CTR for a query, the more likely they are to appear higher in organic listings.
But when you don't have the luxury of brand awareness, people don't see your content until they click. So they don't really know how awesome it is.
And unfortunately, they probably never will because: the vast majority are clicking because of brand recognition, not the strength of the content .
It’s the same with digital advertising and purchasing behavior. Brand-aware users are 2x more likely to buy from you.
Creating A/B tests or changing a button color won't make you get better results either. Large-scale changes are needed.
Branding is the only way to do it and is the most viable SEO strategy on the market today.
Focusing on branding will help drive higher click-through rates to your website in the organic SERPs, which correlates to higher conversion rates.
A fantastic and inexpensive way to put this into practice is to use Social Media Marketing to increase your brand exposure.
Facebook has the cheapest CPM (Cost Per Thousand) of any advertising platform ever created .
You can start for as little as $2.50 per day and reach up to 4,000 new users with brand awareness ads.
There are around 120 thousand new faces that see your brand every month for just R$75.
There is no cheaper way to build brand awareness than with Social Media Advertising .
Use them to drive traffic to your latest content and build brand reputation in the process.
Branding is an investment in the future of your company.
Of course, the effects will not be instantaneous.
But when your organic traffic is declining, and brands are starting to dominate your space, you’ll wish you had invested in it sooner.
Conclusion
Google has offered preferential treatment to big brands for years.
And this preferential treatment only increases with each small and important update.
It's a vicious trap where the rich keep crossing over, and the poor keep drowning.
Branding is our only hope to better execute our SEO strategy in 2018.
The vast majority of consumers cite brand recognition as a driver of sales.
And that means those typical organic click graphs are a pile of crap.
Brand branding generates more clicks and sales than positioning.
As Google SERPs shift to favor big brands, it’s time for smaller brands to invest their SEO budget and strategy into building a memorable brand.
[divider style=”dotted”]
Want to build a professional brand, make your business stand out and increase your sales in 2018? Contact us today!