What influences the cost of promotion
Posted: Thu Feb 20, 2025 9:34 am
Cost of website promotion
Having considered the main tariff plans on the SEO market, it is worth getting acquainted with the factors that can have a direct impact on the final cost of the campaign. Of course, each individual tariff has its own specifics. Therefore, here we will focus on the most common factors, that is, those that play a role regardless of the tariff chosen by the client:
Competition . One of the fundamental factors influencing the cost of SEO. The budget largely depends on how high the competition is for the selected keywords. In different topics, it can differ by several orders of magnitude.
Queries . The cost of website promotion directly depends on bosnia and herzegovina cell phone number list the keywords that are planned to be promoted. There are different types of queries. Most clients already know that promotion by high-frequency words is more expensive than by mid- and low-frequency ones. In this case, we will focus on geo-independent queries, the result for which is given without regional attachment of the resource, for example, "instructions for a camera". Such search phrases are valued more, since it is necessary to compete not only with sites in the region, but also throughout Russia.
Seasonality . There are queries that are relevant only at a certain time of year, they are called seasonal, for example, "buy air conditioner", "winter tires". For such keywords, competition increases greatly on the eve of and in the middle of the season. Therefore, promoting air conditioners in the summer will cost more than in the winter.
The level of development of the site . The better the resource indicators (number of links, IKS, domain age, presence in Yandex.Directory, number of pages compared to competitors, etc.), the faster and with less effort it will be able to take high positions in search engine results.
Site affiliation to a region . The cost also depends on the current positions of the resource for certain queries in the selected region. Such promotion is cheaper than promotion in Moscow. In addition, if the site is assigned to another region, it is impossible to promote it in the capital.
Guarantees . The guarantees provided significantly affect the future promotion budget. Most often, if SEO companies undertake, for example, to return 100% of the cost in the event that the queries were not brought to the agreed positions, then an additional fee may be charged from the client as insurance.
Having considered the main tariff plans on the SEO market, it is worth getting acquainted with the factors that can have a direct impact on the final cost of the campaign. Of course, each individual tariff has its own specifics. Therefore, here we will focus on the most common factors, that is, those that play a role regardless of the tariff chosen by the client:
Competition . One of the fundamental factors influencing the cost of SEO. The budget largely depends on how high the competition is for the selected keywords. In different topics, it can differ by several orders of magnitude.
Queries . The cost of website promotion directly depends on bosnia and herzegovina cell phone number list the keywords that are planned to be promoted. There are different types of queries. Most clients already know that promotion by high-frequency words is more expensive than by mid- and low-frequency ones. In this case, we will focus on geo-independent queries, the result for which is given without regional attachment of the resource, for example, "instructions for a camera". Such search phrases are valued more, since it is necessary to compete not only with sites in the region, but also throughout Russia.
Seasonality . There are queries that are relevant only at a certain time of year, they are called seasonal, for example, "buy air conditioner", "winter tires". For such keywords, competition increases greatly on the eve of and in the middle of the season. Therefore, promoting air conditioners in the summer will cost more than in the winter.
The level of development of the site . The better the resource indicators (number of links, IKS, domain age, presence in Yandex.Directory, number of pages compared to competitors, etc.), the faster and with less effort it will be able to take high positions in search engine results.
Site affiliation to a region . The cost also depends on the current positions of the resource for certain queries in the selected region. Such promotion is cheaper than promotion in Moscow. In addition, if the site is assigned to another region, it is impossible to promote it in the capital.
Guarantees . The guarantees provided significantly affect the future promotion budget. Most often, if SEO companies undertake, for example, to return 100% of the cost in the event that the queries were not brought to the agreed positions, then an additional fee may be charged from the client as insurance.