Page 1 of 1

Brandformance in the context of media inflation

Posted: Thu Feb 20, 2025 9:31 am
by rumana777
On May 16 at 2:00 pm, Dmitry Apukhtin, Head of Production Department at Ingate Performance, will hold a webinar entitled “Brandformance in the Context of Media Inflation.”

Last year, attracting clients via online tools became 60% more expensive, and purchasing website traffic increased by 29%. According to research*, in 2024, the average market inflation in all media will be 18-25%. OMD OM Group, Rodnaya Rech and NMi Group (research data published by Adpass).

At the webinar, you will learn how to build a strategy in conditions of a shortage of advertising tools and receive case examples of how to act in non-standard situations.

Webinar program:

Market Review

brandformance as a new breath of air

cases

Participation in the webinar is free. To access the live broadcast and ask the expert a question, you must register.

There are many successful examples when promoting a new zealand cell phone number list company in social networks brought much more significant and quick results than promoting a website in search engines. At the same time, the budget for SMM turned out to be several times lower. However, working with social networks does not replace search engine promotion, but harmoniously complements it, allowing not only to receive additional traffic from another source, but also to improve the indicators of external optimization of the site, behavioral factors important for search engines, which will make bringing the resource to the top of the search results easier and cheaper.

Social media marketing (SMM) technology is considered a new method, the success of which is very difficult to calculate and predict. In order to achieve the set goals through promotion in social networks, it is impossible to find a detailed plan or guide of sequential actions that guarantee the result. This is rather a creative work, the success of which is based on understanding your target audience, improvisation and careful analysis of the results of each stage. However, there are proven and practical tips that work in practice if properly implemented, which you can read below.