SWOT analysis of a company: what is it and how to conduct it
Posted: Thu Feb 20, 2025 9:29 am
What is SWOT Analysis
To begin with, let us explain what SWOT analysis is in simple terms. In the 1960s, American researchers identified four groups of factors that affect the work of an enterprise:
strengths;
weaknesses;
Opportunities;
threats (Treats).
The first two factors are france cell phone number list internal (depend on the company’s actions), the third and fourth are external (not controlled by the company, but must be taken into account).
SWOT analysis of a company: what is it and how to conduct it - image 1
When determining a factor, it is necessary to establish the real reason (condition) for its appearance.
Let us consider specific factors (reasons, conditions of their appearance) using the example of a SWOT analysis of a clothing factory.
S (power)
Beautiful design. The real reason for its appearance is the presence of the best designer in the country on staff, who is personally acquainted with the director.
Large assortment. Because it is compiled on the basis of surveys and suggestions from the target audience on social networks.
Low price. Due to localization of production, proximity to the raw material base.
W (weakness)
High percentage of returns. Occurs due to quality claims.
Low profitability of production. High-class designers and SMM specialists require high salaries.
Weak brand recognition in the market. Customers do not know about it, because the company has hardly advertised.
Answers to the following questions will help you determine the company’s strengths and weaknesses:
To begin with, let us explain what SWOT analysis is in simple terms. In the 1960s, American researchers identified four groups of factors that affect the work of an enterprise:
strengths;
weaknesses;
Opportunities;
threats (Treats).
The first two factors are france cell phone number list internal (depend on the company’s actions), the third and fourth are external (not controlled by the company, but must be taken into account).
SWOT analysis of a company: what is it and how to conduct it - image 1
When determining a factor, it is necessary to establish the real reason (condition) for its appearance.
Let us consider specific factors (reasons, conditions of their appearance) using the example of a SWOT analysis of a clothing factory.
S (power)
Beautiful design. The real reason for its appearance is the presence of the best designer in the country on staff, who is personally acquainted with the director.
Large assortment. Because it is compiled on the basis of surveys and suggestions from the target audience on social networks.
Low price. Due to localization of production, proximity to the raw material base.
W (weakness)
High percentage of returns. Occurs due to quality claims.
Low profitability of production. High-class designers and SMM specialists require high salaries.
Weak brand recognition in the market. Customers do not know about it, because the company has hardly advertised.
Answers to the following questions will help you determine the company’s strengths and weaknesses: