Step #5. External optimization
Posted: Thu Feb 20, 2025 9:29 am
External website optimization
If you are promoting a young website , then it is recommended to start external optimization only when the internal work on the site has already been completed. It consists of organizing the project's links with third-party resources. Search engines take this very seriously, so independent optimization should be started after a deep understanding of the principles of the algorithms, as well as the requirements of the search engine. To properly perform external optimization, you need to:
analyze the level of competition for various promising queries;
familiarize yourself with current recommendations for safe link building;
prepare anchors for inclusion in the posted content;
start a campaign to get quality external links.
Today, it is better to refuse the services of link canada cell phone number list exchanges , as they usually offer not quite correct sites for publishing links. It is better to choose authoritative regional or thematic resources and negotiate with the owners individually. Also, now we must not forget about crowd marketing methods that allow you to place links on authoritative resources using a "guerrilla" method, that is, for free.
Step #6. Behavioral factors
Today, search engines are paying more and more attention to behavioral factors in the ranking process . In a sense, they use users as their own robots. The site's position largely depends on the quality of the user experience. To improve behavioral factors, you need to:
conduct a thorough analysis of pages with high bounce rates ;
check the correct operation of mobile adaptation;
conduct split tests with different types and styles of content;
If you are promoting a young website , then it is recommended to start external optimization only when the internal work on the site has already been completed. It consists of organizing the project's links with third-party resources. Search engines take this very seriously, so independent optimization should be started after a deep understanding of the principles of the algorithms, as well as the requirements of the search engine. To properly perform external optimization, you need to:
analyze the level of competition for various promising queries;
familiarize yourself with current recommendations for safe link building;
prepare anchors for inclusion in the posted content;
start a campaign to get quality external links.
Today, it is better to refuse the services of link canada cell phone number list exchanges , as they usually offer not quite correct sites for publishing links. It is better to choose authoritative regional or thematic resources and negotiate with the owners individually. Also, now we must not forget about crowd marketing methods that allow you to place links on authoritative resources using a "guerrilla" method, that is, for free.
Step #6. Behavioral factors
Today, search engines are paying more and more attention to behavioral factors in the ranking process . In a sense, they use users as their own robots. The site's position largely depends on the quality of the user experience. To improve behavioral factors, you need to:
conduct a thorough analysis of pages with high bounce rates ;
check the correct operation of mobile adaptation;
conduct split tests with different types and styles of content;