Choosing a name and color for a brand
Posted: Mon Dec 23, 2024 5:58 am
Not all brands are created equal. Depending on the needs and nature of the company, the name used to identify the brand will vary. A good name is important for all marketing and advertising campaigns that are going to be carried out. Among the types of brands, the following can be highlighted:
Neological brands: they are made up of a unique and personal meaning that generally does not make much sense if it is taken in a context that is not directly related to the brand. They are unique, effective and efficient brands.
Coined trademarks: These are made-up names with no real meaning in any language. The main advantage of these words is that they are very easy to protect due to their unique nature. The disadvantage is that they require more publicity.
Historical trademarks: Names that are faithful to general manager email list the history of the brand or its respective founders. These types of names work very well when they have a historical element or considerable prestige.
Metaphorical trademarks: These are fun names when using rhetorical figures to express an idea through an idea or object. These types of trademarks are usually reduced to a strong and sonorous name that expresses a complete idea.
Descriptive trademarks: These are those that are made up of the characteristics of the product itself. These types of names are complicated to create a registered trademark for.
Suggestive trademarks: These are those that refer to one or several attributes of the product. The main advantage of this type of trademark is that they function as advertising.
Arbitrary trademarks: These are trademarks that contain words with real meaning. However, this meaning has no relation to the product itself.
What meaning do colors have in a brand?
Corporate colors can completely change the meaning of what you intend to convey as a brand. It is important to select them according to your products and services and above all according to the specific target. Let's mention some meanings:
Yellow: clarity, optimism, warmth, quick attention.
Orange: friendship, trust, ideal for sales or discounts.
Red: youth, boldness, energy.
Green: peace, religion, relaxation.
Blue: security, strength, reliability. Ideal for banks or medical products.
Pink: romance, femininity, delicacy. Mainly used for women and girls products.
Purple: creativity, spirituality, wisdom. Perfect for beauty pro
Neological brands: they are made up of a unique and personal meaning that generally does not make much sense if it is taken in a context that is not directly related to the brand. They are unique, effective and efficient brands.
Coined trademarks: These are made-up names with no real meaning in any language. The main advantage of these words is that they are very easy to protect due to their unique nature. The disadvantage is that they require more publicity.
Historical trademarks: Names that are faithful to general manager email list the history of the brand or its respective founders. These types of names work very well when they have a historical element or considerable prestige.
Metaphorical trademarks: These are fun names when using rhetorical figures to express an idea through an idea or object. These types of trademarks are usually reduced to a strong and sonorous name that expresses a complete idea.
Descriptive trademarks: These are those that are made up of the characteristics of the product itself. These types of names are complicated to create a registered trademark for.
Suggestive trademarks: These are those that refer to one or several attributes of the product. The main advantage of this type of trademark is that they function as advertising.
Arbitrary trademarks: These are trademarks that contain words with real meaning. However, this meaning has no relation to the product itself.
What meaning do colors have in a brand?
Corporate colors can completely change the meaning of what you intend to convey as a brand. It is important to select them according to your products and services and above all according to the specific target. Let's mention some meanings:
Yellow: clarity, optimism, warmth, quick attention.
Orange: friendship, trust, ideal for sales or discounts.
Red: youth, boldness, energy.
Green: peace, religion, relaxation.
Blue: security, strength, reliability. Ideal for banks or medical products.
Pink: romance, femininity, delicacy. Mainly used for women and girls products.
Purple: creativity, spirituality, wisdom. Perfect for beauty pro