Four keys to effective networking
Posted: Mon Dec 23, 2024 5:54 am
Networking is one of those English terms that have already become part of the lexicon of marketing and the business world. It consists of making professional contacts with other people. Business fairs, events, talks... any of these events are a good time to expand our network of professional contacts. We will tell you some of the most important keys to this concept.
Training and employment
Tags: Marketing for SMEs , Studies , Guides , SMEs
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There are many studies that report and praise the importance of effective networking. Below is a list of tips to keep in mind to expand your professional network of contacts:
1-. Prepare well and set a goal : many marketing mexico phone number digital communication professionals consider that one of the biggest mistakes when approaching a business meeting is that they have not prepared it sufficiently. Gathering information about the meeting and who the people who are going to attend are, as well as what objective you want to achieve will allow you to get more out of the meeting and arrive more relaxed.
2-. Introduce yourself and use your business card : another of the most useful tools when facing a work meeting or a professional conference is to make contacts. What better way to make yourself known than by handing out your business card, with your name, the company you work for, your position in the company and your contact information (nowadays and depending on the sector you should consider including your professional social profiles here). Also, invite the participants to give you theirs. Take advantage of the exchange to try to set up an appointment in the near future.
3-. Get out of your comfort zone: contrary to what we tend to do normally at any event, the most advisable and beneficial thing is to start a conversation with people who are not our friends or acquaintances. Getting out of your comfort zone will allow you to meet people you have not met so much and expand your professional contacts.
4-. Use professional social networks: take advantage of the existence of social channels focused on the professional field. LinkedIn or Xing are a clear example of social networks that will allow you to expand your network of professional contacts based on interests, groups or contacts of your contacts. This can be a first contact to find a potential client, supplier, collaborator...
Training and employment
Tags: Marketing for SMEs , Studies , Guides , SMEs
Image
the_four_keys_to_effective_networking.jpg
There are many studies that report and praise the importance of effective networking. Below is a list of tips to keep in mind to expand your professional network of contacts:
1-. Prepare well and set a goal : many marketing mexico phone number digital communication professionals consider that one of the biggest mistakes when approaching a business meeting is that they have not prepared it sufficiently. Gathering information about the meeting and who the people who are going to attend are, as well as what objective you want to achieve will allow you to get more out of the meeting and arrive more relaxed.
2-. Introduce yourself and use your business card : another of the most useful tools when facing a work meeting or a professional conference is to make contacts. What better way to make yourself known than by handing out your business card, with your name, the company you work for, your position in the company and your contact information (nowadays and depending on the sector you should consider including your professional social profiles here). Also, invite the participants to give you theirs. Take advantage of the exchange to try to set up an appointment in the near future.
3-. Get out of your comfort zone: contrary to what we tend to do normally at any event, the most advisable and beneficial thing is to start a conversation with people who are not our friends or acquaintances. Getting out of your comfort zone will allow you to meet people you have not met so much and expand your professional contacts.
4-. Use professional social networks: take advantage of the existence of social channels focused on the professional field. LinkedIn or Xing are a clear example of social networks that will allow you to expand your network of professional contacts based on interests, groups or contacts of your contacts. This can be a first contact to find a potential client, supplier, collaborator...