JOURNALISTIC MAILING: HOW TO CREATE ONE THAT IS REALLY EFFECTIVE
Posted: Mon Dec 23, 2024 5:47 am
The best journalists in the world have the best agendas. The best advisors in the world have the best journalist agendas. Just as a good journalist's agenda is created with care and dedication over years of career, the same goes for the mailing list of an advisor or public relations professional. There are no miracles, but there are some guidelines that can help. Check it out:
Welcome to the jungle
There is no point in handing over the best and most well-equipped kitchen in the world to someone who doesn't know how to fry an egg, or a powerful racing car to someone who doesn't even know how to drive a video game. Before thinking about sharpening your mailing list, think about sharpening your knowledge of the journalistic fauna, how it operates buy saudi arabia number what the rules are. Which media outlets have the largest circulation, and which programs get the most viewers? What is the profile of those who watch a comedy show on Monday night, and what are the differences between the advertising market for Wednesday and Sunday soccer? On what day of the week does Folha's gastronomy section come out, and on what day does Estadão's? Only an advisor with full knowledge of the media outlets, their readers and their needs can, once in possession of a mailing list, use it efficiently.
Dodge the traffic
It is jargon in the Politics section to say that a certain person “has connections” in a certain ministry, party or industry sector. The same can be said of the most influential advisors. It is not enough to register the journalists’ contact details as you send them story suggestions. They need to remember you and be willing to help you – what we call “having connections”. Therefore, send “smoke signals” occasionally, even (and especially) when you do not have urgent demands: ask how the newsroom is doing, when the newsroom meetings are, praise a recent report, ask for an opinion on the political scenario, etc. Journalists do the same with sources and will recognize this part of your work. This is important to make your mailing list functional, instead of just a list of contacts.
Get organized
Writing down outdated emails in an old Excel spreadsheet is easy. But an effective mailing list, in addition to being constantly updated, needs to be detailed to be effective. Journalists' contact details need to include, in addition to their email, their landline and preferably their cell phone number, as well as the editorial department they work for. Sometimes you want to send out a press release only to reporters from the children's section, or those from the International section. Comunique-se Workr Mail is a good tool that can help you organize your next press releases.
Welcome to the jungle
There is no point in handing over the best and most well-equipped kitchen in the world to someone who doesn't know how to fry an egg, or a powerful racing car to someone who doesn't even know how to drive a video game. Before thinking about sharpening your mailing list, think about sharpening your knowledge of the journalistic fauna, how it operates buy saudi arabia number what the rules are. Which media outlets have the largest circulation, and which programs get the most viewers? What is the profile of those who watch a comedy show on Monday night, and what are the differences between the advertising market for Wednesday and Sunday soccer? On what day of the week does Folha's gastronomy section come out, and on what day does Estadão's? Only an advisor with full knowledge of the media outlets, their readers and their needs can, once in possession of a mailing list, use it efficiently.
Dodge the traffic
It is jargon in the Politics section to say that a certain person “has connections” in a certain ministry, party or industry sector. The same can be said of the most influential advisors. It is not enough to register the journalists’ contact details as you send them story suggestions. They need to remember you and be willing to help you – what we call “having connections”. Therefore, send “smoke signals” occasionally, even (and especially) when you do not have urgent demands: ask how the newsroom is doing, when the newsroom meetings are, praise a recent report, ask for an opinion on the political scenario, etc. Journalists do the same with sources and will recognize this part of your work. This is important to make your mailing list functional, instead of just a list of contacts.
Get organized
Writing down outdated emails in an old Excel spreadsheet is easy. But an effective mailing list, in addition to being constantly updated, needs to be detailed to be effective. Journalists' contact details need to include, in addition to their email, their landline and preferably their cell phone number, as well as the editorial department they work for. Sometimes you want to send out a press release only to reporters from the children's section, or those from the International section. Comunique-se Workr Mail is a good tool that can help you organize your next press releases.