How to work with Instagram statistics
Posted: Wed Feb 19, 2025 4:06 am
Post reach. The norm is at least 30% of the number of subscribers. In Reels, reach can be much higher.
Subscriber growth. For small accounts (from 1,000 to 10,000 subscribers) - at least 5% per month.
Number of likes. At least 10% of reach.
Number of comments. 5% of reach is a good result.
The percentage of the target audience is at least 60%. If you need people from Kyiv, 50% of subscribers from Turkey is a bad indicator.
It is important to understand that on personal blogs, these indicators will always be higher than on company accounts, because we are used to expressing sympathy and communicating with specific people, not abstract businesses.
The number of reposts and saves depends on the format bosnia and herzegovina telegram data of the account and the posts. People are more likely to save lists, life hacks, instructions, interesting places and ideas. They are more likely to share funny posts, thoughts and shocking posts.
Here are some useful tips on how to use statistics.
1. Calculate other indicators as well, track their growth:
Engagement Rate – the number of reactions divided by reach.
Subscriber growth rate.
Average engagement – the number of likes, comments, saves, and average reach of recent posts.
2. Evaluate the correctness of actions: post different content and track indicators. As a result, you will find the formats that are most interesting to subscribers.
Subscriber growth. For small accounts (from 1,000 to 10,000 subscribers) - at least 5% per month.
Number of likes. At least 10% of reach.
Number of comments. 5% of reach is a good result.
The percentage of the target audience is at least 60%. If you need people from Kyiv, 50% of subscribers from Turkey is a bad indicator.
It is important to understand that on personal blogs, these indicators will always be higher than on company accounts, because we are used to expressing sympathy and communicating with specific people, not abstract businesses.
The number of reposts and saves depends on the format bosnia and herzegovina telegram data of the account and the posts. People are more likely to save lists, life hacks, instructions, interesting places and ideas. They are more likely to share funny posts, thoughts and shocking posts.
Here are some useful tips on how to use statistics.
1. Calculate other indicators as well, track their growth:
Engagement Rate – the number of reactions divided by reach.
Subscriber growth rate.
Average engagement – the number of likes, comments, saves, and average reach of recent posts.
2. Evaluate the correctness of actions: post different content and track indicators. As a result, you will find the formats that are most interesting to subscribers.