IN SEARCH OF CONVERSION

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Fact: “The objective of any private professional activity is profit obtained through conversion.”

Converting leads into buyers and buyers into customers! Yes, not every buyer is exactly a customer, unless you work with a business model that does not require or allow a buyer to return or engage with your campaign. (This is complicated, but…)

All SEO, SEM, SMO, Cross-Media strategies and whatever else you are doing will only have a real purpose if you have well-defined objectives for your work; if you are looking for conversion.

Conversion is the art of persuading your prospect to adhere to the appeals of your marketing campaign, whether in person, in a physical store or online.

Conversion Strategies

There are now several strategies that can help you buy realtor email lists your audience, and believe me, in addition to working very well, these filters are very well regarded in the eyes of the convinced and practical customer, the one who enters your website willing to buy your product or request your service.

The beginning is simple: Put yourself in your customer's shoes, or better yet, invite a friend who is not familiar with your website and ask them to browse and do conversion tests. In other words, ask them to try to buy products and record their difficulties during the process.

People are surprised when they realize that their sales website doesn't have good closing arguments, or worse, when they do have them, there's no buy button next to them. And test, always test! The color or size of the product photo or button can make a difference in the results.

Excessive discretion, or excessive concern with aesthetics, causes professionals to lose focus on the main objective of the work and stick to empty means and processes that lead nowhere.