Segmentation by purchases
Posted: Tue Feb 18, 2025 6:20 am
Try playing with the number or frequency of purchases, or reacting to the purchase of specific products. For example:
Customers who have purchased more than three times
This is starting to look like a potentially loyal fan. Don't let him get away and encourage his next purchase with a small discount.
Customers who purchase every month
Loyalty deserves a reward, give this segment priority access to new products or sales.
Customers who only buy products from a certain category
Does someone only buy cat food from you? Don't burden them with offers for other pets. Instead, prepare a special newsletter for this segment full of products that cat owners will use. And don't forget to add some useful information about cat health.
Customers who purchased a specific product
Follow up on the purchase with a series of emails with more line database detailed or additional information about the product's features, uses, and benefits. If appropriate, use a cross-sell campaign or, at the appropriate time, an offer to replenish stocks.
A more advanced version is to combine these indicators (conditions) in one segment. For example, a segment with customers who have purchased products from a specific category more than three times in the last three months. Of course, always consider which indicator is useful for your business, whether it could be worked with somehow, and whether it is worthwhile.
Loyalty program as part of segmentation
If your loyalty program is tied to total spending, use that as well. Create a segment of customers whose purchases are approaching a threshold for some bonuses or benefits. Then send these people an email letting them know that they are one step away from receiving a loyalty discount (gift, free shipping, etc.). This will encourage them to make another purchase.
Customers who have purchased more than three times
This is starting to look like a potentially loyal fan. Don't let him get away and encourage his next purchase with a small discount.
Customers who purchase every month
Loyalty deserves a reward, give this segment priority access to new products or sales.
Customers who only buy products from a certain category
Does someone only buy cat food from you? Don't burden them with offers for other pets. Instead, prepare a special newsletter for this segment full of products that cat owners will use. And don't forget to add some useful information about cat health.
Customers who purchased a specific product
Follow up on the purchase with a series of emails with more line database detailed or additional information about the product's features, uses, and benefits. If appropriate, use a cross-sell campaign or, at the appropriate time, an offer to replenish stocks.
A more advanced version is to combine these indicators (conditions) in one segment. For example, a segment with customers who have purchased products from a specific category more than three times in the last three months. Of course, always consider which indicator is useful for your business, whether it could be worked with somehow, and whether it is worthwhile.
Loyalty program as part of segmentation
If your loyalty program is tied to total spending, use that as well. Create a segment of customers whose purchases are approaching a threshold for some bonuses or benefits. Then send these people an email letting them know that they are one step away from receiving a loyalty discount (gift, free shipping, etc.). This will encourage them to make another purchase.