The 8 questions you should ask yourself if your advertising isn't working
Posted: Tue Feb 18, 2025 5:38 am
For most small and medium-sized businesses in Spain, allocating part of the company's budget to advertising is often interpreted as an expense that rarely has any return in the form of income, when in reality it is an investment.
The main cause of this conceptual error is motivated by the oman mobile database fact that the managers and directors of SMEs and medium-sized companies undertake investments intuitively without taking into account a strategy , which means that, in fact, the results are not as expected.
Below is a list of questions that will give you the keys to understanding why an advertising campaign is not working as it should.
Do you know your target audience?
The starting point for your advertising campaign, and any of your commercial actions, to be successful is to know who your target audience is . That is, what type of person you are targeting with your products or services, taking into account their age, geographic area, educational level, family situation, tastes and hobbies, lifestyle, employment situation, income level, etc.
The more information you can obtain about your target or potential customer, the more likely you are to get your advertising campaign right . Launching an ad to the general public without taking these variables into account is like trying to kill a fly with a cannon.
The main cause of this conceptual error is motivated by the oman mobile database fact that the managers and directors of SMEs and medium-sized companies undertake investments intuitively without taking into account a strategy , which means that, in fact, the results are not as expected.
Below is a list of questions that will give you the keys to understanding why an advertising campaign is not working as it should.
Do you know your target audience?
The starting point for your advertising campaign, and any of your commercial actions, to be successful is to know who your target audience is . That is, what type of person you are targeting with your products or services, taking into account their age, geographic area, educational level, family situation, tastes and hobbies, lifestyle, employment situation, income level, etc.
The more information you can obtain about your target or potential customer, the more likely you are to get your advertising campaign right . Launching an ad to the general public without taking these variables into account is like trying to kill a fly with a cannon.