Colgate Saves Water
Posted: Tue Feb 18, 2025 5:16 am
Social marketing
Rather than products and services, the goal of social marketing is to promote ideas, attitudes, and behaviors that bring about positive changes in social reality.
It is more common to see it in NGOs and in the public sector, in awareness campaigns about traffic violence and racial prejudice, for example.
When social marketing is used by companies, social engagement must be rooted in the brand's values, and not just present isolated actions, to be accepted by the consumer.
The cleaning giant Colgate, for example, had the creativity to prepare a commercial that promoted an estonia mobile database important reflection on the need to avoid wasting water.
47. Marketing with a cause
It is very close to social marketing, but it is not the same thing. In cause marketing, companies support a social cause, but they have an explicit commercial interest in it, such as sales or media exposure.
Unlike social marketing, this strategy does not aim to change social behavior. It simply aims to help a cause, a project or an institution and thereby promote the brand.
Rather than products and services, the goal of social marketing is to promote ideas, attitudes, and behaviors that bring about positive changes in social reality.
It is more common to see it in NGOs and in the public sector, in awareness campaigns about traffic violence and racial prejudice, for example.
When social marketing is used by companies, social engagement must be rooted in the brand's values, and not just present isolated actions, to be accepted by the consumer.
The cleaning giant Colgate, for example, had the creativity to prepare a commercial that promoted an estonia mobile database important reflection on the need to avoid wasting water.
47. Marketing with a cause
It is very close to social marketing, but it is not the same thing. In cause marketing, companies support a social cause, but they have an explicit commercial interest in it, such as sales or media exposure.
Unlike social marketing, this strategy does not aim to change social behavior. It simply aims to help a cause, a project or an institution and thereby promote the brand.