How dynamic remarketing works
Posted: Tue Feb 18, 2025 4:51 am
Google Shopping is now essential for the functioning of a successful e-shop. Working with Google Shopping is a bit more complicated than with Zboží or Heureka, but it certainly brings significant benefits. Products are displayed both directly on Google Shopping , where clicks are free, and in Google search , where clicks are already paid. The feed (product preview) for Google Shopping will be useful to us several times, for purchases, PLA (product listing ads) and also for dynamic remarketing.
Google Shopping preview
Dynamic remarketing is something like the usual remarketing we know, but it has some improvements. It can be connected to the Google Adwords and Google Shopping system. The principle of dynamic remarketing is simple: a customer browses products on an e-shop but does not purchase them. The products they specifically browsed are then displayed to gcash database them in various places on the website using banners, reminding the user of the product. To set up dynamic remarketing, all you need to do is deploy a modified "remarketing" code and have functional advertising in Google Shopping.
Ranking on Google Shopping comparison engine
Main advantages of Google Shopping
Attractive image
The image presents the product, so don't underestimate the quality of the photo, as the customer buys with their eyes first and then reads the texts. An attractive photo can influence the user's initial decision and give you an edge over the competition.
Product announcement
A short message appears when the cursor is hovered over the product image. This factor is often decisive if the customer is hesitant about choosing an e-shop. This short information message can tell him that one of the e-shops has free shipping or another competitive advantage.
Price
Google Shopping constantly compares you to your competitors, so price has a significant impact on campaign performance. Lowering your price to the level of your competitors usually doesn't lead to better results, so for good results on Google Shopping, it's definitely important to have quality product presentation (photo and description) and a sufficiently high cost per click that will get you ahead of your competitors. In paid search, the price and quality of product presentation are the main factors.
Google Shopping is one of the top 3 search engines for products and will definitely increase your sales. Don't know how to set it up? Contact us!
I WANT TO CONSUL
Google Shopping preview
Dynamic remarketing is something like the usual remarketing we know, but it has some improvements. It can be connected to the Google Adwords and Google Shopping system. The principle of dynamic remarketing is simple: a customer browses products on an e-shop but does not purchase them. The products they specifically browsed are then displayed to gcash database them in various places on the website using banners, reminding the user of the product. To set up dynamic remarketing, all you need to do is deploy a modified "remarketing" code and have functional advertising in Google Shopping.
Ranking on Google Shopping comparison engine
Main advantages of Google Shopping
Attractive image
The image presents the product, so don't underestimate the quality of the photo, as the customer buys with their eyes first and then reads the texts. An attractive photo can influence the user's initial decision and give you an edge over the competition.
Product announcement
A short message appears when the cursor is hovered over the product image. This factor is often decisive if the customer is hesitant about choosing an e-shop. This short information message can tell him that one of the e-shops has free shipping or another competitive advantage.
Price
Google Shopping constantly compares you to your competitors, so price has a significant impact on campaign performance. Lowering your price to the level of your competitors usually doesn't lead to better results, so for good results on Google Shopping, it's definitely important to have quality product presentation (photo and description) and a sufficiently high cost per click that will get you ahead of your competitors. In paid search, the price and quality of product presentation are the main factors.
Google Shopping is one of the top 3 search engines for products and will definitely increase your sales. Don't know how to set it up? Contact us!
I WANT TO CONSUL