What does a copywriter do?
Posted: Mon Feb 17, 2025 10:34 am
A typical scene from the life of a copywriter:
You explain to your parents for the hundred and fiftieth time what you do for a living.
To which your mother shakes her head: "And someone pays you for that?!"
Sometimes we encounter a similar misunderstanding among clients. For example, did you know that a copywriter spends only a minimum of time writing? A true professional can not only prepare top-notch texts for the website, e-shop, and Facebook, but also find relevant sources for it and then promote the content to find the widest possible reader base.
Why is copywriting in demand?
Because content sells. Without text, a website or even an advertisement would sell nothing at all. Copywriters are those who fill graphics with text, quality copywriters are those who write words convincingly.
Quality text and graphics go hand in hand . Take a look at what the employment database graphic design of our newsletter looks like without text, or with placeholder text:
Graphics without content won't sell
In an ideal world, a copywriter has at least a vague idea of UX and web typography. So they can advise you on how to organize your text to make it more readable. We also prepared an article on how to write for websites .
Read the following two paragraphs and answer the question: which offer sounds more interesting?
Text before editing
Text after editing
I WANT A COPYWRITER
Before a copywriter picks up a pencil
Before a copywriter starts writing, he studies the topic. Which for clients means he is annoying and asks questions. It depends on how familiar the topic is to him. He needs to gather as much information as possible, and only after he has written down the block and covered it with post-it notes does he start writing.
Thanks to careful preparation, a copywriter can present the real benefits you offer and not just vague promises like "the cheapest, innovative, or trendy."
Marketers have been working in a similar way since time immemorial. For example, marketing icon David Ogilvy studied materials for 3 weeks before coming up with the headline for the iconic Rolls Royce commercial .
You explain to your parents for the hundred and fiftieth time what you do for a living.
To which your mother shakes her head: "And someone pays you for that?!"
Sometimes we encounter a similar misunderstanding among clients. For example, did you know that a copywriter spends only a minimum of time writing? A true professional can not only prepare top-notch texts for the website, e-shop, and Facebook, but also find relevant sources for it and then promote the content to find the widest possible reader base.
Why is copywriting in demand?
Because content sells. Without text, a website or even an advertisement would sell nothing at all. Copywriters are those who fill graphics with text, quality copywriters are those who write words convincingly.
Quality text and graphics go hand in hand . Take a look at what the employment database graphic design of our newsletter looks like without text, or with placeholder text:
Graphics without content won't sell
In an ideal world, a copywriter has at least a vague idea of UX and web typography. So they can advise you on how to organize your text to make it more readable. We also prepared an article on how to write for websites .
Read the following two paragraphs and answer the question: which offer sounds more interesting?
Text before editing
Text after editing
I WANT A COPYWRITER
Before a copywriter picks up a pencil
Before a copywriter starts writing, he studies the topic. Which for clients means he is annoying and asks questions. It depends on how familiar the topic is to him. He needs to gather as much information as possible, and only after he has written down the block and covered it with post-it notes does he start writing.
Thanks to careful preparation, a copywriter can present the real benefits you offer and not just vague promises like "the cheapest, innovative, or trendy."
Marketers have been working in a similar way since time immemorial. For example, marketing icon David Ogilvy studied materials for 3 weeks before coming up with the headline for the iconic Rolls Royce commercial .