Graphs and Charts: Adding Credibility & Information
Posted: Mon Feb 17, 2025 10:30 am
Reading about data in plain text can be surprisingly confusing, even when the underlying information is relatively simple. On the other hand, the same data will become far more digestible when it’s presented in the form of a chart or graph.
In fact, research published in the Harvard Business Review found measurably better responses when participants were shown a simple graph—even when the graph didn’t contain any new or exciting information. The researchers hypothesized that participants “associate [graphs] with science and objectivity.”
Charts and graphs give the body of your email significantly more credibility while requiring very little effort. Consumers are also drawn to visual elements, so don’t hesitate to make an interesting chart or graph the central point of your campaign.
A great way to include a chart or graph in your email is through a loyalty system. Include the points-earned graph if your customers have earned points over a certain time frame.
Try to integrate these kinds of informative and colorful visuals into your email content whenever you have the opportunity, especially when displaying a lot of information at once.
Imagery: Playing to Our Visual Needs
Images are a vital element of any promotional email. When used correctly, imagery can break up the monotony of text while communicating valuable information and getting readers more interested in your content.
Unfortunately, far too many digital marketers continue to rely on generic stock photos in their marketing emails. Instead of adding to the message’s body, stock images tend to simply fill space.
Custom images are almost always better than stock images. This is another good example of the von Restorff effect—readers are more likely to form a mental connection with your brand if you include unique visual content in each new email.
Abandoned cart message Omnisend
Images in emails can be especially powerful in cart abandonment messages. A customer has fallen in love with a product enough to add it to their cart—show them why they fell in love in the first place. The more they see ig database the product, the more likely they are to feel they can’t live without it.
Emojis, used sparingly, can help define your content and brand personality and make your subject line and email stand out in crowded inboxes. The easy and attractive visual recognition of emojis helps our customers to process information quicker while naturally drawing the eye to your message. Don’t overdo it though, too many emojis can appear spammy and unprofessional, risking you a trip to the dreaded junk folder.
Landing Pages: Streamlining Focus
Landing pages are the perfect opportunity to keep users engaged when they visit your site. Just like with email subject lines, first impressions are critical to the success (or failure) of a landing page.
When it comes to landing pages, your first priority should be creating segmented landing pages for various types of leads. Users who click through to your site from a product promotion, for example, will be interested in different content compared to users who click through from a welcome email.
In fact, research published in the Harvard Business Review found measurably better responses when participants were shown a simple graph—even when the graph didn’t contain any new or exciting information. The researchers hypothesized that participants “associate [graphs] with science and objectivity.”
Charts and graphs give the body of your email significantly more credibility while requiring very little effort. Consumers are also drawn to visual elements, so don’t hesitate to make an interesting chart or graph the central point of your campaign.
A great way to include a chart or graph in your email is through a loyalty system. Include the points-earned graph if your customers have earned points over a certain time frame.
Try to integrate these kinds of informative and colorful visuals into your email content whenever you have the opportunity, especially when displaying a lot of information at once.
Imagery: Playing to Our Visual Needs
Images are a vital element of any promotional email. When used correctly, imagery can break up the monotony of text while communicating valuable information and getting readers more interested in your content.
Unfortunately, far too many digital marketers continue to rely on generic stock photos in their marketing emails. Instead of adding to the message’s body, stock images tend to simply fill space.
Custom images are almost always better than stock images. This is another good example of the von Restorff effect—readers are more likely to form a mental connection with your brand if you include unique visual content in each new email.
Abandoned cart message Omnisend
Images in emails can be especially powerful in cart abandonment messages. A customer has fallen in love with a product enough to add it to their cart—show them why they fell in love in the first place. The more they see ig database the product, the more likely they are to feel they can’t live without it.
Emojis, used sparingly, can help define your content and brand personality and make your subject line and email stand out in crowded inboxes. The easy and attractive visual recognition of emojis helps our customers to process information quicker while naturally drawing the eye to your message. Don’t overdo it though, too many emojis can appear spammy and unprofessional, risking you a trip to the dreaded junk folder.
Landing Pages: Streamlining Focus
Landing pages are the perfect opportunity to keep users engaged when they visit your site. Just like with email subject lines, first impressions are critical to the success (or failure) of a landing page.
When it comes to landing pages, your first priority should be creating segmented landing pages for various types of leads. Users who click through to your site from a product promotion, for example, will be interested in different content compared to users who click through from a welcome email.