Tips for creating Google Adwords text ads that generate valuable clicks and conversions

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Are you about to start advertising on Google or do you already have some online campaigns?

There are many aspects that you must take care of within the Adwords platform to achieve the objectives you seek. One of the most important and the subject of this article is the creation of good text ads.

Contents of this article:

Why do you need to make good text ads on Google?
Why do you need to make good text ads on Google?
The first reason:
to receive a good amount of daily clicks
.

Sure, we know that a good text ad on Google will help you improve whatsapp new zealand the quality and quantity of your conversions over time. However, the initial factor in optimizing your campaigns is to ensure a certain number of clicks per day.

The second reason:
to attract visitors who can generate valuable conversions.

Once we have reached a good number of daily clicks, we must work on ensuring that the visitors we attract with our ads are of good quality. That is why in one of the tips in this article we will talk about how to scare away visitors who are not your target market and how to attract the ideal ones for you.


In this article you will find the following tips:

1. Important: Don't promise more in your ads than you can deliver!

2. Include calls to action in your ads

3. Show specific figures or data to stand out from your competition

4. Learn about the changes that Google Adwords is making and take advantage of them

5. Use these 3 copywriting techniques for your ads

6. Always include Ad Extensions

7. Scare away unwanted visitors and attract your target market



Important: Don't promise more in your ads than you can deliver!
We all want our ad to stand out from the competition and we rack our brains thinking of catchy phrases that will encourage a person to visit our site.

In a Google Adwords ad, it is essential not to fall into exaggeration and avoid promising something that cannot be fulfilled or that does not depend on you to achieve.

Imagine that a bariatric surgeon publishes an ad where he mentions: “
Lose weight in 3 months. Guaranteed results. Change your life today.

Avoid including these types of phrases in your ads, as in addition to being banned by Google, the short time they remain online before being blocked will undermine the credibility and seriousness of your business.

Our recommendation is that you play with wording that gives your message an aspirational touch. Let's see how Uber does it:



Who wouldn't want to be their own boss? This is a great example of a clear, aspirational message that promises something achievable in this type of service.

Another great quality of this ad is that it is consistent with what you will find on the landing page.

in your ads
If you want the person to do something with your ad, tell them! Don't be afraid to use clear calls to action:

Buy online
Contact us and we will assist you
Schedule an appointment online
Get a quote here*
Request a demo for your company

Tip:
Never use “click here” because according to Google policies, this is a way to manipulate the user into clicking on the ad without first evaluating the result 2


Remember that these calls to action should also be on your landing page, so that the user can easily locate them. Let's go back to the Uber example where they invite you to Create an account.