How did you find out about HALLA?
Posted: Mon Feb 17, 2025 10:16 am
In the case of HALLA, we investigated the brand's position on the market and how satisfied respondents were with the purchase of designer lights. HALLA is one of the leading manufacturers of designer lights. They cooperate primarily with architects and interior designers.
Step 2: Who will you find out from?
Prepare a persona analysis and a database of contacts to call. Personas are very closely related to goal setting.
We called 2 target groups: architects from design companies and sales representatives who sell lighting.
Step 3: How will you ask?
Prepare the questions you will ask during the survey. Then go through the questions with each respondent. Consider how you will record the responses. You can record phone calls if the respondent agrees. Some people find it convenient to create a Google Form and record responses online. It's up to you.
We had 13 questions prepared to answer in 20 minutes. Sample questions for architects:
How do you find lights for your project? How do you find out about suppliers?
What convinced you to work with HALLA?
What would make it easier for you to cooperate with HALLA?
How do you currently use the HALLA website, if you use it?
How the survey is conducted
It is important that the respondent knows in advance what is coming. If an agency is business owner database calling, the company ordering the testing should first notify the respondent. You yourself would also like to be informed.
Survey results
In total, we spoke to 8 architects and 14 business partners selected by HALLA who agreed to the survey. We called across Europe and twice to Dubai. At HALLA, we received several valuable suggestions for the website:
If architects have a clear assignment, they search directly by parameters. But they rarely do. Product parameters are important, but they are not the first thing the user looks for.
They would therefore appreciate the ability to browse the catalog by destination location, such as the office or reception.
Architects specifically pointed out to us missing data for products that are important to their work.
Respondents positively evaluated the company's personal approach.
Now we know that the website needs to communicate the great attitude of the employees and win with the visual presentation of the lights.
Step 2: Who will you find out from?
Prepare a persona analysis and a database of contacts to call. Personas are very closely related to goal setting.
We called 2 target groups: architects from design companies and sales representatives who sell lighting.
Step 3: How will you ask?
Prepare the questions you will ask during the survey. Then go through the questions with each respondent. Consider how you will record the responses. You can record phone calls if the respondent agrees. Some people find it convenient to create a Google Form and record responses online. It's up to you.
We had 13 questions prepared to answer in 20 minutes. Sample questions for architects:
How do you find lights for your project? How do you find out about suppliers?
What convinced you to work with HALLA?
What would make it easier for you to cooperate with HALLA?
How do you currently use the HALLA website, if you use it?
How the survey is conducted
It is important that the respondent knows in advance what is coming. If an agency is business owner database calling, the company ordering the testing should first notify the respondent. You yourself would also like to be informed.
Survey results
In total, we spoke to 8 architects and 14 business partners selected by HALLA who agreed to the survey. We called across Europe and twice to Dubai. At HALLA, we received several valuable suggestions for the website:
If architects have a clear assignment, they search directly by parameters. But they rarely do. Product parameters are important, but they are not the first thing the user looks for.
They would therefore appreciate the ability to browse the catalog by destination location, such as the office or reception.
Architects specifically pointed out to us missing data for products that are important to their work.
Respondents positively evaluated the company's personal approach.
Now we know that the website needs to communicate the great attitude of the employees and win with the visual presentation of the lights.