What should a landing page builder include?

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Whether you click on a paid search ad or a link in an email, there’s a good chance you’ll end up on a landing page that pushes you toward a conversion.

Landing pages are a big part of digital marketing and advertising, and it’s important to get them right when you create them for your business. To do that, it’s often a good idea to use a landing page builder.

What is a landing page builder, though? And which one should you use? Those are some of the questions we’ll be answering on this page. Below, we’ll cover:

Table of Contents
What is a landing page builder?
The 9 best landing page builders
Frequently asked questions

What is a landing page builder?
A landing page builder is a tool that helps you create landing list of phone number pages for your advertising campaigns. It works similarly to a website builder but is usually on a much smaller scale, handling individual pages rather than full sites. For that reason, it’s also typically cheaper.

What should a top landing page builder include?
The best landing page creators will include a few different things. First of all, they’ll have a WYSIWYG editor—that is, “what you see is what you get.” It means they won’t require you to use a bunch of code to create the page. Instead, they’ll have a very visual editor that lets you see what the page will actually look like.

A good landing page builder tool will also offer some different templates you can use so you don’t have to create the entire page from scratch. It should also give you the ability to view metrics related to the traffic your landing pages get.

These are some of the features you should look for when choosing a landing page builder:

Reporting and analytics tools: These tools allow you to track landing page visitor behavior.
Quality landing page templates: Ensure that there’s a broad selection of templates for fast implementation.
Integration with other apps: The primary integration should be with a tool to collect visitor data through your landing page call to action.
Custom domain hosting: The ability to host your landing page using a custom domain for your website.
Easy-to-use editor: A user-friendly design tool that makes building a landing page easy.
The 9 best landing page builders