Personalize the user's entire browsing experienceFrom ad to website
Posted: Mon Feb 17, 2025 8:34 am
Digital strategies
Personalizing the user's browsing experience, from advertising to website, increases your customers' engagement and satisfaction, and therefore conversions. Let's see how.
A survey conducted by Kameleoon and Widerfunnel/Go Group Digital in early May 2020 among 1,000 consumers in our country showed that 82% of respondents admitted to expecting a personalized experience and no less than 54% said they were disappointed with the brands' response in this regard.
The customer is no longer content with buying a product, but is looking for experiences brazil cell phone number list and relationships with brands . The increasing diffusion of digital technologies and social media has, without a doubt, contributed to creating new opportunities for contact between companies and consumers, establishing a sort of two-way communication.
“ There is only one boss. The customer. And he can fire everyone in the company, from the president on down, simply by spending his money elsewhere. ”
Sam Walton, founder of the famous American chain Walmart
This is why strategists and marketers can no longer focus solely on the product but must increasingly take into account consumers' needs , expectations and desires.
Personalization and omnichannel thus become the winning key to any successful marketing strategy , that is to say knowing, satisfying and even anticipating the needs and requirements of users at each stage of the customer journey .
Personalizing the user's browsing experience, from advertising to website, increases your customers' engagement and satisfaction, and therefore conversions. Let's see how.
A survey conducted by Kameleoon and Widerfunnel/Go Group Digital in early May 2020 among 1,000 consumers in our country showed that 82% of respondents admitted to expecting a personalized experience and no less than 54% said they were disappointed with the brands' response in this regard.
The customer is no longer content with buying a product, but is looking for experiences brazil cell phone number list and relationships with brands . The increasing diffusion of digital technologies and social media has, without a doubt, contributed to creating new opportunities for contact between companies and consumers, establishing a sort of two-way communication.
“ There is only one boss. The customer. And he can fire everyone in the company, from the president on down, simply by spending his money elsewhere. ”
Sam Walton, founder of the famous American chain Walmart
This is why strategists and marketers can no longer focus solely on the product but must increasingly take into account consumers' needs , expectations and desires.
Personalization and omnichannel thus become the winning key to any successful marketing strategy , that is to say knowing, satisfying and even anticipating the needs and requirements of users at each stage of the customer journey .