Videos – the digital marketing tool that converts the most
Posted: Mon Dec 23, 2024 5:19 am
Video has gone from being a trend to a consolidated digital marketing tool. Those who don't use it are behind the times. With almost 2 billion users , YouTube has a larger audience than the three largest TV networks in the United States combined. Mobile devices account for 70% of the media through which videos are watched.
There are 300 hours of video uploaded to the platform every minute. If it stopped being fed today, it would take a person a thousand years to consume all of YouTube's content.
Camilo Coutinho, a video strategist for digital marketing , gave a real lesson at RD On The Road in São Paulo in June of this year. “Without a strategy, your video is just another one. Make a script!”
Many companies invest little or nothing in video content because whatsapp netherlands they believe that Facebook Ads, for example, can bring faster sales results. However, despite the medium- to long-term results, video is a material that lasts forever and generates greater value.
Technologies are becoming increasingly faster. Video is a communication tool used to assist the marketing team in the advertising campaign that aims to generate sales!
How to have a prominent channel on YouTube?
Segmentation! Work with niches.
Be careful with vanity metrics. The number of views and followers does not always bring you engagement and conversion.
Videos
Video – Content Production
If your competitor doesn't do it, great, be a pioneer. If your competitor does it, do it too and find ways to do it better.
The focus here is on a company making videos to project its brand in the digital ecosystem and not to launch a YouTuber; although much of the information is applicable to anyone who wants to set up a channel with this bias.
Aimed at businesses , the goal of the video is to help people solve problems . What is the niche you intend to impact looking for? That is the first question your content must answer!
Segment, study the niche well and conquer the share of heart . The goal is not to speak but to be heard. In other words, content planning for videos follows the same logic as other media. The focus is on what your audience wants to hear and see and not what you want to say.
Data-driven content will be more assertive, attractive and efficient for niches than mainstream content*. Metrics help creatives. Data and research help with insights, understanding about colors that engage, words that should be avoided, among other elements.
*mainstream – generic content that is trending without a specific niche.
How to develop video content that results in conversion?
Start by making a checklist.
Do a search of interest.
Once you have identified your interest, research the topic.
Talk about something that has ownership, authority and security.
Point out a problem and bring the solution. Focus on the solution!
Make a Script.
Set the Title and Thumbs.
Produce a pilot project.
Create an outreach cycle.
According to Coutinho, “a study by Bright Cove showed that videos have a conversion rate 1200% higher than a blog post or a photo. A landing page is 7 times more powerful when it has a video.”
The quality of your video content and its integration with other platforms and tools will increase visibility and conversion. For example, a video in the middle of a blog post will certainly help increase conversion.
There are 300 hours of video uploaded to the platform every minute. If it stopped being fed today, it would take a person a thousand years to consume all of YouTube's content.
Camilo Coutinho, a video strategist for digital marketing , gave a real lesson at RD On The Road in São Paulo in June of this year. “Without a strategy, your video is just another one. Make a script!”
Many companies invest little or nothing in video content because whatsapp netherlands they believe that Facebook Ads, for example, can bring faster sales results. However, despite the medium- to long-term results, video is a material that lasts forever and generates greater value.
Technologies are becoming increasingly faster. Video is a communication tool used to assist the marketing team in the advertising campaign that aims to generate sales!
How to have a prominent channel on YouTube?
Segmentation! Work with niches.
Be careful with vanity metrics. The number of views and followers does not always bring you engagement and conversion.
Videos
Video – Content Production
If your competitor doesn't do it, great, be a pioneer. If your competitor does it, do it too and find ways to do it better.
The focus here is on a company making videos to project its brand in the digital ecosystem and not to launch a YouTuber; although much of the information is applicable to anyone who wants to set up a channel with this bias.
Aimed at businesses , the goal of the video is to help people solve problems . What is the niche you intend to impact looking for? That is the first question your content must answer!
Segment, study the niche well and conquer the share of heart . The goal is not to speak but to be heard. In other words, content planning for videos follows the same logic as other media. The focus is on what your audience wants to hear and see and not what you want to say.
Data-driven content will be more assertive, attractive and efficient for niches than mainstream content*. Metrics help creatives. Data and research help with insights, understanding about colors that engage, words that should be avoided, among other elements.
*mainstream – generic content that is trending without a specific niche.
How to develop video content that results in conversion?
Start by making a checklist.
Do a search of interest.
Once you have identified your interest, research the topic.
Talk about something that has ownership, authority and security.
Point out a problem and bring the solution. Focus on the solution!
Make a Script.
Set the Title and Thumbs.
Produce a pilot project.
Create an outreach cycle.
According to Coutinho, “a study by Bright Cove showed that videos have a conversion rate 1200% higher than a blog post or a photo. A landing page is 7 times more powerful when it has a video.”
The quality of your video content and its integration with other platforms and tools will increase visibility and conversion. For example, a video in the middle of a blog post will certainly help increase conversion.