Potential still underexploited?
Posted: Mon Feb 17, 2025 5:12 am
Some media outlets go further and provide the means to ensure that the final product is of the highest quality possible, in terms of form and content, via exclusive reports.
We can cite the success Stay Tuned , produced lithuania mobile database and broadcast by NBC on Snapchat Discover since July 2017. With its 35 million unique views per day, the format has been exported to Instagram since last summer. 30 journalists work on the show. The Guardian produces a weekly show on fake news. Instagrammers choose the topic they want to see covered and the journalist responds in the form of a story using various features of the social network. Konbini News with Hugo Clément produces reports exclusively in this format, as does, more recently, L'instant module on franceinfo
If Facebook is to be believed , we can expect " stories to surpass news feeds as the primary way people share things with their friends . "
Their potential is therefore enormous and there are still many things to explore and improve.
In a spirit of spontaneity, stories are often made quickly, with few resources, on a smartphone, which can give a result that Julien Pain, editor-in-chief at franceinfo, describes as " quick and dirty". By increasing the quality of the image (in particular via 4K smartphones) and fully integrating the storytelling codes of a vertical screen , it is possible to obtain a unique, original and very qualitative production.
While "spontaneous" formats produced quickly are expected to last, more accomplished productions have just as much of their place. Thus, David Botbol, from france•tv sport , confides that the production of "behind the scenes" stories, in parallel with major sporting events, are supported by motion designers.
We can cite the success Stay Tuned , produced lithuania mobile database and broadcast by NBC on Snapchat Discover since July 2017. With its 35 million unique views per day, the format has been exported to Instagram since last summer. 30 journalists work on the show. The Guardian produces a weekly show on fake news. Instagrammers choose the topic they want to see covered and the journalist responds in the form of a story using various features of the social network. Konbini News with Hugo Clément produces reports exclusively in this format, as does, more recently, L'instant module on franceinfo
If Facebook is to be believed , we can expect " stories to surpass news feeds as the primary way people share things with their friends . "
Their potential is therefore enormous and there are still many things to explore and improve.
In a spirit of spontaneity, stories are often made quickly, with few resources, on a smartphone, which can give a result that Julien Pain, editor-in-chief at franceinfo, describes as " quick and dirty". By increasing the quality of the image (in particular via 4K smartphones) and fully integrating the storytelling codes of a vertical screen , it is possible to obtain a unique, original and very qualitative production.
While "spontaneous" formats produced quickly are expected to last, more accomplished productions have just as much of their place. Thus, David Botbol, from france•tv sport , confides that the production of "behind the scenes" stories, in parallel with major sporting events, are supported by motion designers.