Creativity instead of influence: how influencers fall in love with projects
Posted: Sun Feb 16, 2025 7:16 am
At the SMM Day conference, Arina Gereyeva , Influence and SMM manager, and Inna Kovalchuk , creator from MOЗGI GROUP, talked about how influencers fall in love with projects. MOЗGI GROUP has experience in working with brands such as Oschadbank, Ukrposhta, Prom, EVA, Henkel, Syoss, Lego, and also worked on projects for artist Dorofeeva.
What is influencer marketing?
Let's start with what influencer marketing is. It may algeria telegram data surprise you, but influencer marketing is a form of marketing where brands turn to influential people to advertise their product. And, of course, it is desirable to do this to a relevant audience. But it is not as simple as it might seem at first glance. Influencer marketing should also interest you because it is developing very rapidly.
influencer marketing in Ukraine
Compared to 2022, marketing is gradually recovering and showing interesting indicators, with influencer marketing showing the highest percentage of growth. What can contribute to this? This is the development of social networks, and with them the growth in the number of influencers, as well as the low threshold of entry compared to other marketing methods. Brands with a limited budget can turn to relevant bloggers and launch effective advertising campaigns. And the most significant, in my opinion, is the change in consumer habits. I think you have all noticed that influencers have become the most relevant and influential source of information for consumers. They are trusted. They are not just trustworthy - they are seen as more influential than regular advertising that you encounter on the Internet or on television.
What is influencer marketing?
Let's start with what influencer marketing is. It may algeria telegram data surprise you, but influencer marketing is a form of marketing where brands turn to influential people to advertise their product. And, of course, it is desirable to do this to a relevant audience. But it is not as simple as it might seem at first glance. Influencer marketing should also interest you because it is developing very rapidly.
influencer marketing in Ukraine
Compared to 2022, marketing is gradually recovering and showing interesting indicators, with influencer marketing showing the highest percentage of growth. What can contribute to this? This is the development of social networks, and with them the growth in the number of influencers, as well as the low threshold of entry compared to other marketing methods. Brands with a limited budget can turn to relevant bloggers and launch effective advertising campaigns. And the most significant, in my opinion, is the change in consumer habits. I think you have all noticed that influencers have become the most relevant and influential source of information for consumers. They are trusted. They are not just trustworthy - they are seen as more influential than regular advertising that you encounter on the Internet or on television.