Enhancement of physical space: Click-to-Brick
Posted: Sun Feb 16, 2025 5:36 am
The shop can be configured as a space for viewing and testing products, also with augmented reality technologies, rather than exclusively as a point of sale. This encourages the purchase of the same products through the e-shop at exclusive prices or discounts, merging retail and e-retail in a single dynamic, creating added value such as freely selectable configurations of certain products that cannot be kept in stock due to their variety.
3) ROPO and BORIS
ROPO (Research Online Purchase Offline) and turkey phone number list BORIS (Buy Online Return In-Store) are becoming more and more common among consumers. Understanding retail and e-retail strategies as a whole to leverage audience behavior within both trends can bring a huge advantage.
4) Click-to-brick strategies aim to attract customers to physical locations. These not only increase brand engagement but also reduce last-mile logistics costs. Furthermore, they increase the value of a network of stores in an omnichannel framework to leverage synergies between retail and e-retail strategies.
In addition, the post-pandemic reality has brought with it an emotional component: consumers want to relive the experiences and sensations of a visit to the physical space of the store. This does not mean that the tools provided by technology should be ignored. According to a study by Mediapost, more than 50% of customers use the brand or retailer's app during their visit to the store. Analyzing consumer behavior (both online and offline) is also important: adopting a data-driven culture in the company using CRM and CDP (Customer Data Platforms) will help create omnichannel shopping experiences adapted to the habits of each brand's buyer personas .
3) ROPO and BORIS
ROPO (Research Online Purchase Offline) and turkey phone number list BORIS (Buy Online Return In-Store) are becoming more and more common among consumers. Understanding retail and e-retail strategies as a whole to leverage audience behavior within both trends can bring a huge advantage.
4) Click-to-brick strategies aim to attract customers to physical locations. These not only increase brand engagement but also reduce last-mile logistics costs. Furthermore, they increase the value of a network of stores in an omnichannel framework to leverage synergies between retail and e-retail strategies.
In addition, the post-pandemic reality has brought with it an emotional component: consumers want to relive the experiences and sensations of a visit to the physical space of the store. This does not mean that the tools provided by technology should be ignored. According to a study by Mediapost, more than 50% of customers use the brand or retailer's app during their visit to the store. Analyzing consumer behavior (both online and offline) is also important: adopting a data-driven culture in the company using CRM and CDP (Customer Data Platforms) will help create omnichannel shopping experiences adapted to the habits of each brand's buyer personas .