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What are Local Justifications?

Posted: Sun Feb 16, 2025 5:31 am
by ritu500
Local SEO is of particular interest to anyone who operates regionally and wants to be successful in local searches. In our article on local marketing strategy, you will learn everything you need to know about the four pillars of local success. In addition to many factors of search engine optimization, Google Local Justifications also play a major role. We will show you exactly what Local Justifications are, what types there are and how they can help increase your company's sales.


Before we go into different types of Google albania phone number list Justifications, it is important to understand what this term actually means. These are small snippets that Google displays in local searches . The aim of these snippets is to show users why the respective result is displayed for the search query.

Google Local Justifications help you get more visitors
While visitors without justifications simply see all potentially suitable search results, this type of Google snippet helps them decide which results are really relevant to them. For example, if we search for a couch within the local search, we are shown the following results:

Example of Google Local Justifications

The note "seen by shoppers" indicates that other users have come across sofas at this location. In addition, with "sold here" we even have the explicit information that sofas are sold here. Google therefore provides the information that couches are in the sales range. This increases the likelihood that users who intend to buy a couch will visit the location of the first search result.