Assertiveness of contact

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With that, we conclude that even to validate your passive prospecting strategies you need to go to market actively to save your team's time and efforts. After all, we know that nothing is more annoying and laborious than changing the positioning of your brand/company.


As we explained at the beginning of this article, in the new Outbound you objectively choose who you want to talk to. Personalizing the sales contact increases the final conversion, since the buyer is speaking directly to another person.

In a complex sales scenario, for example, Outbound is ideal, as people are more likely to make business owner data the purchase if the process is carried out in a consultative manner.

All the salesperson needs to do is position themselves as a market expert, being aware of all the pain points and goals their target has, and using that in their pitch — that's exactly what an Outbound rep does.