Everyone speaking the same language
Posted: Sun Feb 16, 2025 5:04 am
The term Ventarketing (which, as you may have noticed, is a combination of the words sales + marketing), represents a union of these two departments through an alignment of objectives, metrics and processes to dramatically increase the efficiency of customer acquisition.
This term comes from the English Smarketing (Sales + Marketing ).
The good news is that companies that are truly dedicated to content marketing are already one step botim data ahead in implementing Ventarketing, since a good content strategy goes beyond just attracting the public's attention.
By mapping content in the funnel, it is possible to accompany it until the purchase decision is made (or almost), which naturally brings the marketing and sales departments closer together.
And you don't have to just take my word for it: According to a study by Aberdeen Group, organizations with aligned marketing and sales teams "achieve 20% annual revenue growth while others see revenue decline 4% year-over-year."
But what is it that is really needed to implement a Ventarketing strategy?
1.
In "traditional" companies, the gap that sometimes exists between the marketing and sales departments is incredible.
One department simply doesn't know how the other works and they basically speak "different languages" within the company.
This term comes from the English Smarketing (Sales + Marketing ).
The good news is that companies that are truly dedicated to content marketing are already one step botim data ahead in implementing Ventarketing, since a good content strategy goes beyond just attracting the public's attention.
By mapping content in the funnel, it is possible to accompany it until the purchase decision is made (or almost), which naturally brings the marketing and sales departments closer together.
And you don't have to just take my word for it: According to a study by Aberdeen Group, organizations with aligned marketing and sales teams "achieve 20% annual revenue growth while others see revenue decline 4% year-over-year."
But what is it that is really needed to implement a Ventarketing strategy?
1.
In "traditional" companies, the gap that sometimes exists between the marketing and sales departments is incredible.
One department simply doesn't know how the other works and they basically speak "different languages" within the company.