Capture more emails

[robiulhasan]

While some of the abandoners return on their own, some only return after being motivated by the company. Therefore, you should implement strategies that encourage customers to return to the site and finalize their purchase. In order to do so, you must be able to reach out to those customers, most often via email.

Consequently, the higher your email capture rate is, the more emails you send and the higher conversion rate you experience.

However, most abandoners abandon sites without providing an cell phone number leads y details. Therefore, you should implement strategies to capture more visitors’ email addresses.

Such strategies are the following:

Optimize your checkout page
Make some changes to your checkout page to improve your email capture rate, such as positioning the email field in the top three fields, having one checkout page and more.

Use Pop ups
Pop ups offer customers something of value, which can only be obtained by providing an email address, thereby ensuring its capture. The value should be personalized. Pop ups are particularly effective for capturing email addresses of new, anonymous visitors.