What is the Advanced Matching Function?
Posted: Sun Feb 16, 2025 4:32 am
The detailed matching feature utilizes LINE Tag to obtain the user's encrypted phone number and email address and match them with their LINE account , which can provide the following benefits:
Ad delivery optimization
Improved conversion measurement accuracy
Increased audience accumulation
What can you do with the detailed matching function?
What you can do with detailed matching
By using detailed matching,
Conversion measurement across devices and browsers, audience accumulation
Cross-Domain Tracking
This will enable you to:
Until now, we were only able to measure users viewing the site on their smartphones, but by introducing detailed matching, we will also be able to accumulate an audience of users viewing the site on a PC and measure indirect conversions .
For example, a user may initially visit your site through a smartphone ad and then convert on their computer later.
Furthermore, advanced matching makes it possible to measure across domains even when third-party cookies cannot be used.
If detailed matching was not used, it may not have been denmark telegram data possible to measure conversions on websites where the domains of the landing page and conversion page were different.
In this case, using first-party cookies would allow subdomains to be measured, but cookies could not be shared between different domains.
Third-party cookies allow for cross-domain measurement, but in recent years third-party cookies have tended to be blocked.
However, by using detailed matching, you can match user information obtained by LINE Tag with LINE account information, making it possible to measure and accumulate results from sites on different domains without relying on cookies .
How to measure cross-domain content with LINE ads? What are the benefits of implementing it? Summary
LINE Ads Cross-domain measurementThis time, we looked at cross-domain measurement.
When running LINE ads, it is very important to measure conversions and see the effectiveness of the ads .
If you do not have a clear understanding of how well users respond to your ads, such as making purchases or signing up, there is no point in running ads.
Cross-domain measurement has become a very important measurement method when operating LINE ads .
This is because it is very important to measure the results of conversions that occur across domains.
The use of first-party and third-party cookies is an important point for cross-domain measurement, but there is also a feature called "detailed matching" that allows measurement without relying on cookies.
If you are planning to run LINE ads in the future, make sure you understand mechanisms such as cross-domain measurement in order to accurately and reliably measure results even on sites with different domains!
Ad delivery optimization
Improved conversion measurement accuracy
Increased audience accumulation
What can you do with the detailed matching function?
What you can do with detailed matching
By using detailed matching,
Conversion measurement across devices and browsers, audience accumulation
Cross-Domain Tracking
This will enable you to:
Until now, we were only able to measure users viewing the site on their smartphones, but by introducing detailed matching, we will also be able to accumulate an audience of users viewing the site on a PC and measure indirect conversions .
For example, a user may initially visit your site through a smartphone ad and then convert on their computer later.
Furthermore, advanced matching makes it possible to measure across domains even when third-party cookies cannot be used.
If detailed matching was not used, it may not have been denmark telegram data possible to measure conversions on websites where the domains of the landing page and conversion page were different.
In this case, using first-party cookies would allow subdomains to be measured, but cookies could not be shared between different domains.
Third-party cookies allow for cross-domain measurement, but in recent years third-party cookies have tended to be blocked.
However, by using detailed matching, you can match user information obtained by LINE Tag with LINE account information, making it possible to measure and accumulate results from sites on different domains without relying on cookies .
How to measure cross-domain content with LINE ads? What are the benefits of implementing it? Summary
LINE Ads Cross-domain measurementThis time, we looked at cross-domain measurement.
When running LINE ads, it is very important to measure conversions and see the effectiveness of the ads .
If you do not have a clear understanding of how well users respond to your ads, such as making purchases or signing up, there is no point in running ads.
Cross-domain measurement has become a very important measurement method when operating LINE ads .
This is because it is very important to measure the results of conversions that occur across domains.
The use of first-party and third-party cookies is an important point for cross-domain measurement, but there is also a feature called "detailed matching" that allows measurement without relying on cookies.
If you are planning to run LINE ads in the future, make sure you understand mechanisms such as cross-domain measurement in order to accurately and reliably measure results even on sites with different domains!