Elias decided to focus on marketing and sales
Posted: Thu Feb 13, 2025 10:03 am
As David eplained in another interview, he and Elias intentionally looked for ‘a commodities market’ because that means that there’s demand already in the world.” If you’re not first, you have to find a way to stand out. “And so we entered that market knowing that we had to go out create a new category and be the only way to conceive of it,” Dave said.
They found a Neglected Audience “When we started off, we saudi arabia cell phone number list were in this mushy bucket of customer communication,” Dave eplained. Drift was working with customer success teams, product marketing teams — anyone that communicated with a customer for any reason. “We realized that we couldn’t be everything to everyone.” Because of the co-founders’ background with Hubspot and Performable, marketing and sales were the aspects of business that the company knew best.
People saw Drift as a chat tool to communicate with customers, but it wasn’t clear how the company was different than any of its competitors — until David and as their primary audience. “We built this product that allows sales and marketing to talk to the people that are visiting their website,” Dave told us.
They found a Neglected Audience “When we started off, we saudi arabia cell phone number list were in this mushy bucket of customer communication,” Dave eplained. Drift was working with customer success teams, product marketing teams — anyone that communicated with a customer for any reason. “We realized that we couldn’t be everything to everyone.” Because of the co-founders’ background with Hubspot and Performable, marketing and sales were the aspects of business that the company knew best.
People saw Drift as a chat tool to communicate with customers, but it wasn’t clear how the company was different than any of its competitors — until David and as their primary audience. “We built this product that allows sales and marketing to talk to the people that are visiting their website,” Dave told us.