What is neuromarketing
Posted: Thu Feb 13, 2025 6:03 am
Often, a person makes a purchase decision unconsciously. When choosing a product, not only logic is involved, but also emotions, feelings and desires that the client may not even be aware of. A new field of knowledge, neuromarketing, helps to look “into the heads” of consumers. Let's figure out what it is and how neuromarketing principles can be used in business.
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Neuromarketing is a science that studies unconscious human reactions. It was uk phone number list born at the intersection of marketing, cognitive psychology and neurobiology.
The term "neuromarketing" was introduced relatively recently - in 2002. It was proposed by Professor Eil Smids of the University of Rotterdam. At that time, scientists wanted to better understand consumers, their reaction to various marketing stimuli by studying the processes in the human brain and body.
You are reading the magazine Compass - a messenger for effective and safe teamwork.
Learn more about Compass
Neuromarketing is a science that studies unconscious human reactions. It was uk phone number list born at the intersection of marketing, cognitive psychology and neurobiology.
The term "neuromarketing" was introduced relatively recently - in 2002. It was proposed by Professor Eil Smids of the University of Rotterdam. At that time, scientists wanted to better understand consumers, their reaction to various marketing stimuli by studying the processes in the human brain and body.